Leaflet Distribution

What is the best Leafleting Strategy

You need to create an effective leafleting strategy when marketing this way.

This post, is about having an effective strategy for your leafleting campaign.

Get Focused

Your first objective, for your leaflet distribution campaign is to make sure that you grab your customer’s attention instantly. What you need here is a grabby headline which clearly explains what you’re offering and a snazzy visual. Don’t be tempted to get too clever, if your headline is ambiguous or confusing, your leaflet is likely to end up in the bin.

Keep it simple

Sometimes marketers will be tempted to get the most bang for their buck by packing as much information onto their leaflet as possible.

An overly busy leaflet can be overwhelming, and, in many cases, a potential customer simply cannot be bothered to plough through loads of text. Keep the content clear, simple and concise in order to focus the reader’s attention.

What’s the big deal?

You may have the best product or service in the world, but that might not be enough to get those customers through the door. Including a discount or special offer on your flyer is a great way to give the customer an incentive which may just tip them toward making that call or visit.

A killer call to action

Locking down all of the above points is great, but it will mean nothing if the customer doesn’t know what you want them to do next. A clear and prominent call to action is a vital part of your flyer, and for the best results, this should be displayed in the top right-hand corner of your flyer. If possible, including a QR code which takes the customer straight to your website or landing page is extremely effective in an age where most people are glued to their mobile phones.

Choose your audience

Profiling and targeting your ideal customer is a vital part of your strategy, we can help with this to make sure that your leaflet is reaching the right people at the right time. Unlike digital advertising, our targeting is intuitive and focused on making sure that your message gets into the right hands every time.

The time is right

When it comes to marketing this way, timing is everything, and our devoted team will help you to identify the best day and time for your distribution to ensure the maximum possible results for your campaign. Whether it’s focusing on weekend afternoons to target shoppers or strategically working around payday, our team has tons of experience in making it all about time when it comes to successful flyer distribution campaigns.

Choosing the right distribution method

Depending on your business or product type, some distribution methods work better than others, and we can help you to identify the best method for your business from our following options:

  • Solus distribution Your leaflet is delivered exclusively to selected letterboxes for a super-focused service. This is a great choice for businesses that have a lot of competition within a particular area.
  • Shared distribution Your leaflet will be distributed along with others from non-competing companies. This cost-effective method is ideal if your company has little competition or has a particularly unique proposition.
  • Hand to hand Perfect for town centre businesses such as cafes, shops and salons, our team hands your flyers out directly to shoppers in your chosen area at the most effective times.
  • Business to business (B2B) Great for tight-knit communities, we can help you to forge local relationships by delivering your advertising material to businesses in your chosen area.
  • Sample distribution There’s no better way to market a product than to let your customers try it for themselves, and sample distribution allows you to do just that. We can attach a product sample to your leaflet to increase your chances of success.

We’re On hand to help

If you’ve changed your mind about digital or you’re keen to learn more, our friendly and professional customer service team are on hand to offer expert advice and a free, no-obligation quote. Get in touch with our team today to get your new marketing campaign off to a flying start.

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What is The Real Cost of Leaflet Delivery

How much does it really cost to deliver leaflets, and how effective is leaflet distribution.

With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or business.

Almost from the moment that printing presses were introduced in the 1400s, leaflets have been one of the most popular ways of getting a message across to the masses, in fact during the British civil wars, both sides harnessed the power of leaflets to rally their troops and unsettle their enemies.

These days, most printed leaflets are of a much less inflammatory nature and are an excellent solution for gaining attention, particularly when a business is based in a specific local area.

In fact, 80% of advertisers in the UK choose leaflet distribution due to the fact that it can deliver an incredibly high return.

The cost to deliver leaflets
Leaflet distribution is one of the most affordable forms of marketing, with an approximate cost for distribution starting at £45 per 1,000 households and ranging to £120 per 1,000 if you’re looking to have your leaflets delivered exclusively on their own.

You will also need to take into account the cost of printing and designing your leaflets too. Printed leaflets come in a variety of shapes and sizes and, you can choose to design your own or leave it in the capable hands of our expert design team.

Prices for printing vary widely depending on the size, paper stock and quantity you’re looking to have printed, the more you print, the cheaper the cost per item.

Our delivery methods
Depending on your budget, you can choose between the following three delivery methods for your leaflets:

Shared Distribution
Shared distribution is the most popular and most economical form of leaflet distribution available to our customers. As the name suggests, your leaflets will be delivered in a batch with leaflets from other companies, don’t worry though, we’ll always make sure that the leaflets in the batch are non-competing.

Shared Distribution Pros: This distribution method allows you to distribute your leaflets to your catchment area at a very low cost.

Shared Distribution Cons: When choosing this method, you may find that the choice of available dates is less flexible than you would like.

How effective is leaflet distribution?
Studies show that 48% of consumers will take action, such as visiting a shop or requesting information after receiving a leaflet through the door.

Unlike digital marketing, where users are bombarded with information and often scroll past, a physical leaflet commands attention and encourages action.

Another significant benefit is that people tend to keep leaflets for future reference. Go on, admit it, you’ve got a number of leaflets in your home, either pinned to a board or stowed away in a drawer. This significantly increases the possibility of conversions, whereas once somebody has scrolled past an online advert, it’s gone and forgotten.

I know what you’re thinking, online marketing is cheaper, right? Definitely not!

While pay per click advertising may be perceived as cheap since you can get started with next to nothing, you actually have to spend a fair amount if you want to reach a significant number of the right people.

When you also factor in the design and management of online advertising, this quickly becomes a pretty expensive endeavour that is a lot less focused and effective than leaflet distribution.

These days, marketers have a wide range of tools at their disposal to get their message across. While there’s a common misconception that digital is king, a considerable number of consumers still prefer to have an actual, honest to God, physical reminder which they can hold and keep.

Even in 2023, targeted geo-based online advertising can still be extremely hit and miss and unless you know exactly what you’re doing. There’s a good chance that you’ll be wasting money.

In comparison, leaflet distribution allows the message to hit home quite literally and is an incredibly effective way of gaining a large number of customers in a short amount of time.

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Leafleting sins and how to avoid them

  1. Too much information
  2. Poor design and copywriting
  3. Poor quality
  4. Clarification
  5. What is in it for me?
  6. The missing Call to Action
  7. The Wrong Leaflet Distributor

It has been proven by many successful businesses throughout the land, that leaflet distribution does work and this is why companies of all sizes use them, time and time again.

Despite this success, there are still many people who believe door drop distribution is a waste of time and money; and this is because they have wasted their time and money on a distribution campaign in the past that has failed badly.

The problem is they never looked into the reason why their campaign failed.

To explain why a leaflet distribution can fail, below are seven reasons why leaflet distribution doesn’t work, resulting in the leaflets being consigned to the recycle bin before they are read.

1.To much information

Many people make the mistake of filling their leaflet with as much information as they think necessary to get their message across. They don’t realise this can overwhelm the reader and cause them to switch off and bin the leaflet.

Do not let the waffle bury the benefits your product can offer the reader. Keep it simple with a good, well thought out headline. The headline should not be the name of the business.

2. Poor design and copywriting
Good design and copy are essential to get a great response.

So many people believe designing a leaflet is just a matter of putting an image on a page with some coloured headlines and some hastily written copy. They have no idea of layout and typography and in some case only a limited knowledge of spelling.

Nothing will make leaflets look more shoddy than typos (incorrect spelling) poor images and a bad layout. It will look slapdash and be cast into the recycling bin without a second glance.

3. Poor quality
When we say poor quality we actually mean cheap.

If a leaflet is printed on poor quality paper, it will detract from the sales message it is carrying: no matter how good that message may be.

Printing on a superior paper stock will cost slightly more but will be money well spent. This is especially true if you are selling a high-value product such as; windows and doors or bathroom and kitchen replacement. Laminating, encapsulating and cutting to shape can also give a leaflet a feeling of value.

Special Shaped Leaflets. If the prospect feels that some serious thought and money has gone into producing your leaflet, they will treat it with respect and will be more inclined to read the message and keep it to read again later.

4. Clarification
What does this mean?

The dictionary definition is “To make or become clear or easy to understand”

So many people assume because they know and love their product everyone else will. Because of this their copy never actually explains what the product can do. They fill their copy with technical descriptions ignoring its benefits.

So keep it clear and simple. Don’t let your message get lost in a load of waffle. Tell people what it is you are offering them.

5. What’s in it for me?

What’s in it for me? Yes, we have all heard of that phrase but many people still fail to explain to their prospective customer what the product can do for them: the benefits. This really is an extension of reason number four.

People are very rarely interested in your product unless it can in some way benefit them. You may well make the best looking back scratcher in the world, made of solid gold or silver and beautiful to look at. All the customer is interested in is will it fix my itching back.

First, convince them your product will solve their problem. Then you can tell them how beautiful it is, first the benefits, then the features.

6. The missing call to action
The Call to Action (CTA) is one of the most important things that must be on a leaflet.

The call to action must tell the reader what to do next.

There is no point in writing and designing an excellent leaflet with a great sales message without telling them what to do once they have read your compelling sales message.

The call to action should encourage them quickly to contact you either by phone, e-mail and to visit your website.

Make sure all these contact numbers are clearly visible and your CTA explains the benefits of them contacting you at once.

7. The Wrong Leaflet Distributor
The wrong leaflet distributor comes in two guises.

Cowboy companies

The first one is the do-it-yourself one.

Because leaflet distribution looks easy many people decide to do it themselves, believing distribution is just a matter of pushing some leaflets through some letterboxes.

no more cowboy distribution

The second wrong distributor is the “cowboy” company.

They offer no way of checking if the leaflets are delivered, and no system of checking results. These companies are worse than the do-it-yourself brigades. They take people’s money and deliver nothing but disappointment.

And this all adds to the belief that leaflet distribution is a waste of time and money.

Getting a reputable leaflet distribution company is the most important component of your leaflet campaign.

You could avoid all of the mistakes listed above, but without an experienced Leaflet Distribution Company, your campaign will be destined for the recycling bin.

There is an easy way of avoiding the 7 deadly sins listed above.
You can let us handle your campaign from your original idea through to the final distribution. We can take care of the design, and copywriting also you will benefit from our many years of experience in this field. You will get the best advice on the production of your leaflet, along with advice on the best areas to cover for your target market.

Why not contact Hallway Distribution today and we can advise you on your next leaflet distribution campaign.

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Discover the Advantages of Leaflet Advertising

Leaflet advertising can be a great way to reach your target audience, without the need for expensive digital wizardry. It can also deliver excellent results.

So here is why leaflet advertising still gives your business an advantage.

In an age of Facebook, Google Ads, and all things digital, it can be easy to overlook traditional marketing techniques. Especially those that have proven effective since well before we all had a smartphone in our pockets. So what are the leaflet advertising advantages and disadvantages?

Local Targeting with Leaflets

Distributing leaflets gives you complete control over exactly who you wish to target. You can convey information about your product or service to your audience directly through their letterbox.

This can be of huge benefit to local businesses, as unlike online advertising, you are guaranteed to be seen by the people in that location using just one marketing method. Whereas online you would need to use a range of ads on different search engines such as Google and Bing, or several social media channels to ensure that you are connecting with your target audience on the medium which they use.

Convey more Information with Leaflet Advertising

When you use digital marketing techniques such as Google Ads you usually have just a few characters to use to get your message across. Thus competing with thousands of other businesses, all trying to be unique in just a couple of sentences.

You are also then relying on taking someone from your advert to a website, and then to a contact form or email.

The advantage of a leaflet advertising is that it allows you to convey far more information in one go. You can showcase your service, display case studies, give pricing information, and tell your potential customer about how you can help all in one well-designed leaflet.

Cost Effective Marketing Strategy

One of the biggest advantages of leaflet advertising is just how affordable it is. The simple cost of delivery when compared to the price of online advertising design, costs of advertising placement, plus landing pages, offers a considerably better return on your investment.

In addition, once you have designed and printed your leaflets, they can be used for various functions. For example; you may wish to use them for direct delivery, for distribution at local events, when you go to networking meetings, or for trade shows.

How To Get it Right

While we have outlined the considerable advantages of leaflet or flyer advertising above, just like a digital strategy, you do need to ensure that your plan of action and materials are up to scratch. A badly designed leaflet is likely to be discarded before it’s even read, and poor targeting will not yield the best results either.

Therefore it is worth putting time and effort into understanding your buyer personas and target audience. For example, if you are offering a service which is only of benefit to homeowners, there is no point in distributing your materials in an area where most people rent. Or if your flyer does not convey clear information about your product or service, it’s unlikely to catch the attention of the person reading it.

The Future of Leaflets in a Digital Age

While it’s clear that leafleting does offer you a route to market directly to your customer base. It is also true that you need an online presence to back up your efforts, such as a well-designed website, and social media presence. However, your flyers or leaflets can be the perfect way to enhance your online presence without the need for expensive online ads.

Get in touch today to discuss a leafleting campaign with Hallway Distribution

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Advertising Should Never Stop

During any recession, a lot of businesses cut their advertising budgets to save money. This can give short term relief, it will almost certainly pave the way to long term loss of revenue and even closure. So in short advertising should never stop!

What if a shop owner, fearing a recession and loss of trade, turned off the lights in their window display to save money on electricity? They would see some savings on their power bill, but their customers will quickly disappear simply because they assume they’re not open.

It’s the same when you stop your advertising, customers don’t see you.

This is because they think you’re not open or worse you’ve gone out of business and quickly find your competitor who are still advertising and keeping their lights on.

There is no time to lose
Waiting until the lockdown is over is a dangerous mistake to make.

Advertising should never stop

Unlike normal recessions, this recession fell upon us almost overnight. There were no gloomy forecasts from government and economists, no noticeable decline in business, just a sudden stop. The economy did not ground to a halt, it crashed. Thousands of thriving companies have been forced to close, and their owners are wondering if there will be customers when the lock down is finally lifted.

It’s never as bad as it seems
Many experts are predicting life will never go back how it was before the COVID-19 virus arrived and they may be right, and many things will change, but people will not have changed. They will still need the same products and services they did before.

A survey taken by Marketing Week reveals fifty-five per cent of marketers have decided to delay or review any campaigns’ they had planned. Another study conducted by Econsultancy and Marketing Week reveals 887 UK brand marketers have delayed or are reviewing their budget commitments.

Despite prophecies of doom, many businesses will emerge from this lockdown, and they will be hoping for customers.

The real businessmen and business women in the community who believe in their businesses and realise there is a future for them if they react in the right way to ensure there is a future after coronavirus. They won’t be hoping for customers they will be doing what is necessary to absolutely ensure they do.

Normality will return
As the lockdown is gradually relaxed we will all be looking get our lives back to normal.

We are still driving cars, we need servicing, we need repairs and MOT stations. We have gardens and are still looking for gardeners. Most of us live in houses and flats, painters, decorators and general handymen are still in demand. Soon, we hope, restaurants, pubs, bars, gyms and hairdressers will be allowed to open. All these businesses will be looking for customers and they will have to advertise.

However, not all of these business owners will be feeling optimistic. The lockdown would have played havoc with their finances, and they will be very nervous about spending money. Although it may be hard to be optimistic in these unusual times, it is in everybody’s interest to advertise, and it is in our interest to convince all our customers that leaflet distribution is still one of the best ways to advertise.

Promoting Leaflet Distribution
Leaflet distribution was never directly restricted by the lock down. Some Post-People decided to keep off the streets and a number of clients stopped their campaigns but we were never banned.

Now that the lock down is slowly being relaxed the government and our trade body the DMA are very keen for us to get back to the level of activity we were achieving in January & February as soon as possible, on the basis that not only is it good for businesses but it’s good for the community as well.

Even though these are unprecedented times, patterns and consumer actions that develop today could eventually cause a shift in long-term behaviour. Brave moves now might make sense for your business and advertising in the longer term.

Consumers and householders are your valuable audience and businesses that continue to advertise will enjoy increased prominence as consumers still need all the things they were buying before. Businesses that continue to advertise through the coronavirus crisis will enjoy an increased market share in the long term. If you don’t, your competitor will.H

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Time flies, you are the pilot

The word unprecedented has been used so much lately during these very trying times, that we are almost expecting change every single day of our lives right now.

As a self-employed business owner I have taken some time, whilst in lockdown, to re-evaluate the situation we as a country find ourselves in. I’ve used the time to also take a good strong look at myself, my door to door leaflet distribution service and also my other internet marketing businesses.

I want, and need, to be prepared for the resumption of what we class as normality, lifestyle wise and business wise.

As a small business owner I have set out plans to come out of the blocks raring to go, faster, bigger and bolder, which won’t be easy. The bar is set quite high as I envisage my type of business being busier than before the government lockdown situation.

The reason for this is quite simple, all businesses will be trying to make up for lost time and revenue and all with the same goal in mind, getting customers back into their shops, pubs, clubs, restaurants, the list goes on. I’m in the advertising and marketing niche, we promote via a leaflet and  magazine distribution network in our local area. We also promote online for our clients through design and social media platforms.

By the way, this is not a few paragraphs about me promoting my services to you all, this is spoken with my marketing head on.

So what is the point of this article you might ask, and who is it for?

To answer the second part of the question first; this is quite simply for every business owner, big or small, full or part-time, entrepreneurs, new start-ups, existing struggling or thriving concerns. People and businesses in the event planning industry, companies offering a service the list is endless.

The point of this is simply a view into our uncertain future, and what you do with your time right now is probably more important than ever before Covid-19 struck.

We all have time on our hands, so if you are a member of the above mentioned list then you must use this time wisely and plan for the comeback of all comebacks. Your business, big or small, needs some undivided attention in order to survive and succeed.

A few questions to ask yourself.

How are you going to get your old customers back and make new ones?

How are you going to let them know that your business is fully operational again?

How are you going to advertise your business?

Finances might be hard right now, but be prepared to spend in order to get back into the race you were involved in.

Business planning is key, rebrand if you have too!

Check and update your website, modify and tweak it, make it better, make it sing to your audience.

The majority of businesses are on some kind of social media right now, keep potential clients in the loop about what’s going on.

Research new advertising avenues, they are there for a reason, don’t be too hasty to dismiss anything that will benefit your business.

It’s not about the destination, it’s about the journey!

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Leaflet Presentation is Key

How can you improve your direct mail copy to boost your ROI?

Seasoned pros may baulk at the prospect, but there’s never a bad time to brush up on the basics of direct marketing / direct mail. Here’s a coffee-break reminder on how to maximise response with your direct mail copy;

Direct Mail Copy

1. Use a person’s name.

Wherever possible, use a person’s name. “Dear Richard” or “Hi Rachel” will always get more interest from the reader than “Dear Homeowner” (although I appreciate the former may cost significantly more).

2. Grab their attention early.

Headlines needn’t be short, but they must entice the reader, ensuring your message is seen / heard. Leaflet presentation is key.

3. Be clear as to what your objectives are.

Often the message included in direct mail copy is lost, because the writer wasn’t absolutely clear about what was required. What do you want people to do? Request more information? Ask for a catalogue? Call a telephone number? Make an outright purchase? It should be impossible for potential customers to miss (or misinterpret) your call to action.

4. Keep paragraphs short.

And sub-headings engaging. People are busy, and many will scan your direct mail copy to see if it’s relevant to them (see below point number 8 re including a ps). Also, people may not understand particularly complex ideas, so keep it simple (unless of course you’re selling a complicated product to a savvy audience).

5. Talk about them – not you. 

Understand your customer. They don’t want to hear about you. They want to know how your product or service will make their life better.

6. Benefits, not features.

Don’t just talk about the fact that your widget includes 720 hand-stitches – who cares? But when you add that 720 hand stitches make your widget 5 times more durable than the best of the rest, and that as a result you will happily include a 5 year guarantee – now you’re talking in language that appeals to their emotions. If you’re not sure whether the thing you’re talking about is a benefit or feature, one quick test for you – add “which means that” to the end of whatever you’re saying and complete the sentence. Now you’re probably closer to a benefit. Keep doing this until you can’t add anything more. eg “Our fence panels are treated with wood preserver” becomes “our fence panels are treated with wood preserver, which means that with just one coat the colour is guaranteed to last for a minimum of 5 years”. OK, so if your whole piece became littered with “which means that” it would sound clumsy, but you get the idea.

7. Add subsequent layers of incentives.

Hopefully you’ve included your big ‘offer’ or your major benefit in the headline. What else leads your customers down the path you’ve chosen for them? Is there a time limit on this offer? A money-back guarantee? A ‘try before you buy’ option? The more reasons you’ve got, the more opportunity to turn that ‘no’ into a ‘yes’ (or a ‘not now’).

8. Make your message scan proof.

For direct mail, include a P.S. at the end of your letter.  As with point 4, above, people are in a hurry. At the very worst, your reader may scan their name, the first paragraph (which is why it should be fairly short) your signature (to see who sent this DM piece to them) and the P.S.

9. Split testing.

I’ll talk more about this another time, but briefly – split testing gives you an opportunity to assess two or more different approaches to see which generates the best response. For example, use a freephone number on one postcard mailing, and a local number on another. Try two different covers for your brochure or catalogue. Test different colours to see whether your customers respond better to one or the other. Monitor the results! No matter how primitive your system for tracking responses may be, you simply have to know what worked, and what didn’t. Remember leaflet presentation is crucial to success. Then pick the best from before, amend slightly and test again. And to those people that say they can’t afford to test… can you afford not to?

10. Follow-up.

Don’t assume that once is enough, and don’t put all your eggs in one basket. You must never spend your whole budget on one element of a campaign and hope to generate enough sales to fund the next part of the campaign. It’ll end in tears. Much better to spend more time targeting the right people on a smaller scale. That’s all for now! More next time on choosing who to contact, and deciding who your best prospects are. As always, all feedback is welcome!

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Business Leaflet Requirements

Do you want to reach out to potential new clientele with a business leaflet?

Do you quickly, efficiently and effectively want new and existing customers to understand your company’s concept and what you offer?

An informative business leaflet is what you need. Professional printing is not as expensive as you would think and yields professional results.

In one small fold of high-quality, yet inexpensive paper, you will be able to ensure that each customer you reach out to receives the proper understanding of your company’s mission statement, products and services offered, philosophies, pricing or whatever else you choose to share. If you have a company logo, this is the time to introduce it and use it to help your potential client know your work, who you are and identify your company whenever and wherever they see that logo. High quality cheap leaflet printing is available, so there are no reasons not to promote your company and inform your customer by offering an informative and eye-catching business leaflet filled with images and literature to entice existing and new customers your way!

A business card is nice, but only extends contact information to your potential customer. An effective and well put together business leaflet becomes a sturdy point of reference for your client. As they go about their own business dealings, they may question or consider what other services you offer and if your company could be of assistance when in a certain crisis. With the informative business leaflet at close hand, by the phone or in the office, they can easily refer to your products and services and be the first person they call! A nicely created business leaflet is something existing customers can easily pass on to other potential clients they know. Word of mouth is still the best form of flattery and helps to create new contacts.

Offering an informative business leaflet also saves your company employees time. Making information easily accessible to the customer, including your company products, services offered and maybe pricing and warranty information, cutting down on phone calls from people with general questions. Don’t try to design and print a high-quality and professional business leaflet on your own. Cheap leaflet printing is available and is a one-time great investment for your company’s future!

Professional printing offers a certain standard of paper quality, expert lettering and types of ink used and the way the printing is processed makes a difference. Have you ever received a business card from someone that obviously created it themselves? Let a little drop of water hit and the lettering begins to smear, or overtime the edges deteriorate and the ink begins to lighten and disappear due to natural oils on the fingertips when the client continually touches the card. It shows a company that cuts corners and does an unprofessional job and is generally tossed into the trash. Don’t let that be your company. Invest in a high-quality and professional business leaflet and distribute them responsibly to real potential customers rather than anyone.

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Why Direct Mail Marketing Works

Interesting fact, in 2018 approximately 21% of total UK sales were generated through direct mail marketing!!

Measurable – A key advantage of leaflets is the ability to measure responses. By including a code or voucher you can help monitor the response and see what works best for you.

Integrated – Leaflets can complement any existing advertising you may be carrying out in magazines, radio, newspapers, bush shelters etc. A well timed leaflet can reinforce other advertising and take a campaign from brand awareness to direct response and bring new customers on board.

Convenience – Unlike some other forms of advertising, leaflets can be viewed by the consumer at their own convenience. If they are kept then they will be referred back to time and again.

Tangible – Leaflets reach people in their own homes and businesses and can’t be switched off unlike TV or radio adverts. A leaflet is highly visible and ensures that people see your message.

High Return on Investment – according to recent research by TGI, direct mail now offers a better return than digital advertising with £3.22 generated for every £1 spent.

Do you know why 87% of consumers remember door drops?

Targeted – Because Hallway Distribution are a local company we understand the local market and where you should be distributing your leaflets. Our detailed direct mail marketing system helps us deliver over 25,000 leaflets & magazines each and every month.This also means you can distribute to a town, postcode or even a street based on your requirements.

Cost – We are at least half the cost of the Royal Mail and offer targeted distribution from just 3.5 pence per household. Yes that’s right, for just over a 3p you could reach a whole house full of potential new customers.

Advice – We can help you look at the goals and objectives of your campaign and design a leaflet, through our creative design process, to make sure your leaflet looks as good, and is as effective, as possible.

Reliable – Our tried and trusted methods of direct mail marketing mean that we can give you peace of mind in knowing that your leaflets have been delivered safely and correctly. We offer comprehensive GPS tracking as part of each campaign. Our dedicated back checkers spend time each month speaking to households to make sure they have received their leaflets.

Ways to interact with your audience post.

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Junk Mail Vs Spam email Vs The Rest Of Advertising

Everywhere we go, every single day, we are subjected to a world of in your face advertising. Turn on the TV, your radio, the internet, Facebook, emails, billboards, leaflets, magazines, I could go on but you get the message, right?

Arguably, spam emails and unsolicited junk mail form part of the direct advertising tool used by marketers, businesses big & small for in your face advertising. The majority of it we never asked for or subscribed these marketing messages that we all receive on a daily basis.

Let’s first take a quick look at the predecessors of the spam techniques that marketers have used and are still using today. Some of which have been totally abused and are thus illegal or restricted.

Advertising mail is probably the first type of direct marketing used to sell a product or service directly to the consumer. It was also the first to be termed Junk mail, since it was over used by marketers, and people started seeing it as a nuisance. Besides you didn’t ask for it!

Advertisements are found in newspapers and magazines mixed up with interesting articles where the ratio of articles to advertisements varies depending on the publication. With some publications having a section for adverts, whereas others having articles hiding a discreet marketing message within them. But generally these are accepted, WHY?

Radio and TV commercials are another nuisance that we have to endure on a daily basis. Some stations are dedicated to simply selling stuff, whereas others mix their ads into the mix of movies, soap operas, news broadcasts, talk shows and many TV series. Again this is accepted but no different to junk mail, isit?

There are other similar techniques used to promote a product or brand. These include door to door leaflet delivery, cold calling, telemarketing, voicemail marketing and last but not least billboards.

While writing this article, I recall the frustration I felt every time the film I was watching was paused for an advertising break, or the countless ad pages I have to sift through in a newspaper or magazine, just to get to a section of interesting reading. But at the same time, we are tolerant to such marketing content. WHY I ask?

However we treat “junk mail” very differently, we do our best to stop that. Why do we need to subscribe in order to receive spam? I never subscribed to the billboards on the side of the road, TV ads, radio commercials ect.

Compared to all the marketing techniques described above, email marketing is the cheapest way of sending a marketing message to millions of people. Being so cheap, it is the tool of choice for marketing teams with a small budget trying to sell cheap products. Most of the times, such products do not deliver what they promise.

Most of the marketing techniques described above deliver something useful. This is true for newspapers, magazines, TV and radio. These media would not be free, or would be much more expensive had it not been for the ads.

Unfortunately with email marketing, you run the risk of being exposed to malware and fraudulent emails. Worms and viruses often make use of email and spam techniques to propagate.

Similar to junk mail received at your home mailbox, spam frequently gets mixed up with emails from friends, colleagues, and bosses. And probably this is the thing that we hate most about spam, the fact that it is sometimes difficult to distinguish a legitimate email from a spam email at first glance.

So while email marketing is the tool of choice for most marketing teams, it does require stringent regulations to ensure that it does not get abused. Some countries have updated their regulations to cover spam, but others still have to catch up. In any case, regulations are not stopping cheap email marketers and fraudulent emails and until that happens, it is wise to make use of a good anti-spam product.

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