When businesses ask about the purpose of leaflet advertising, the most common belief is that leaflets are designed purely to sell a product or service. While leaflet advertising can generate sales, its true purpose goes beyond immediate conversions. To understand how leaflets really work, it’s important to first explore the difference between marketing and selling.
Marketing vs Selling: The Key Difference?
Many definitions attempt to explain the difference between marketing and selling, but one of the clearest is this:
Marketing is the strategy; selling is the tactic.
Marketing focuses on planning. It involves identifying a target audience, understanding customer needs, developing a product or service, and deciding how best to communicate its value.
Selling is the execution of that strategy. It is the direct interaction with potential customers that turns interest into action.
This distinction is crucial when evaluating the role of leaflet advertising.
The Purpose of Leaflet Advertising
So, is leaflet advertising a marketing tool or a sales tool?
In reality, it functions as both.
From a marketing perspective, leaflet distribution helps businesses introduce their brand, raise awareness, and build trust within a targeted area. From a sales perspective, leaflets can encourage enquiries, footfall, or immediate purchases, depending on the offer.
For example, companies selling high-value services such as loft conversions, conservatories, or home extensions rely heavily on strategic marketing. They carefully select areas with suitable properties and homeowners who are likely to afford these services.
Instead of sending salespeople door to door, they use a simple leaflet to establish credibility and visibility. These leaflets are not expected to generate instant sales. Rather, they prepare potential customers for future conversations. In this case, leaflet advertising supports the marketing strategy rather than closing the sale directly.
How Leaflet Advertising Supports Sales
Smaller businesses such as local shops, hairdressers, and restaurants also benefit from leaflet distribution. Their leaflets often include incentives like discount vouchers, limited-time offers, or two-for-one deals to encourage action.
Even then, the leaflet does not always result in an immediate purchase. Instead, it reminds customers of the business and influences future buying decisions.
Actual sales are often completed through other factors:
Shops rely on location and product range
Hairdressers depend on skill, reputation, and customer experience
Restaurants succeed through atmosphere, menu quality, and service
In each case, leaflet advertising plays a supporting role by driving awareness and interest.
Conclusion
So, what is the true purpose of leaflet advertising?
For low-cost, impulse purchases, such as takeaway menus, leaflets can directly generate sales and repeat business. For higher value products and services, leaflets are more effective as a marketing tool that builds brand recognition and trust.
By warming up a target audience, this form of advertising makes the sales process smoother and more effective later on.
In the age of digital marketing, it’s easy to think that the only way to reach your audience is online. But just as vinyl records have made a comeback, so too has leaflet delivery, the timeless gem of marketing!
The enduring perks of leaflet distribution
Leaflets have been around since the late 18th century. Even as technology has evolved, from radio to television to the internet, leaflets remain a powerful tool for businesses today. While some marketers might think of them as outdated, they’re actually a fantastic way to engage with your local community.
Pinpoint accuracy in targeting
Digital ads can promise a broad reach, but they often miss the mark when it comes to precision. Leaflet distribution, on the other hand, allows you to target specific neighbourhoods, streets, and even individual households. At Hallway Distribution, we refine this targeting so you get the most bang for your buck.
Holding onto your message
Online, ads can be scrolled past in seconds. But leaflets? They have a tangible presence. Studies show that 79% of people will keep a leaflet or share it with someone else, giving your message staying power that digital ads can’t match.
Merging the old and the new
Leaflets don’t have to be stuck in the past. By including QR codes, you can seamlessly link the physical to the digital, driving traffic to your website or landing page. It’s the best of both worlds!
Versatility at its best
Shared distribution: Cost-effective and efficient, your leaflet is delivered alongside non-competing ones.
Solus distribution: Exclusivity for your brand, ensuring all attention is on you.
Business-to-business distribution: Directly reach other businesses, cutting through the digital noise.
Proven results and customer testimonials
The numbers speak for themselves: a significant percentage of recipients keep or share leaflets, and many remember them long after receiving them. Our clients, have seen first-hand how effective leaflet campaigns can be.
If you’re ready to rediscover the magic of leaflet delivery, our expert team is here to help. From design to distribution, we’ll ensure your message reaches the right people at the right time.
As the new year approaches, businesses everywhere are making plans to ensure 2026 is more successful than the year before. One of the most important decisions you’ll make is how to market your business, because choosing the right channels now can have a massive impact later.
With digital platforms becoming increasingly crowded and new marketing trends coming and going in a flash, it’s time to look at what consistently works. And in 2026, the answer may surprise you: the humble leaflet.
Why Choose Leaflet Distribution
Leaflet distribution is a proven, high-performing marketing channel that continues to stand the test of time. Despite the perception that physical mail is outdated, leaflets were among the most effective marketing tools of 2025 and all signs suggest that effectiveness will rise even further in 2026.
Here’s why:
They convert. 67% of people have made a purchase based on a leaflet they received through the door. That’s two-thirds of prospects who went from total unfamiliarity to becoming customers—all because of a single leaflet.
They command real attention. The average leaflet receives 56 seconds of engagement. Social media ads, by comparison, get just 0.7 seconds before users scroll past.
They stick around. 45% of UK households keep leaflets for future reference, meaning your message stays visible long after delivery. And with each leaflet being seen by at least three people, your reach multiplies naturally.
Leaflets aren’t just seen, they’re read, kept, acted on, and shared.
Other Marketing Channels Are in Decline
Over the years, countless “future-proof” marketing channels have emerged, made noise, and then quietly faded away. (When was the last time anyone seriously mentioned the Metaverse?)
Even popular digital channels that have stayed relevant are facing decline:
Social media fatigue is real. 59% of people say they’re fed up with the sheer volume of ads on social platforms.
Usage is dropping. Consumers now spend 20% less time on social media than they did five years ago.
Bots are replacing real users. With more automated accounts on platforms than ever, it’s estimated that only 17% of paid digital ads are viewed by actual humans.
TV advertising has also taken a hit as traditional viewing habits collapse. Since 2015, TV ad impressions have dropped by a huge 73%.
These numbers all point to the same conclusion: newer and digital-heavy channels are losing their ability to hold attention and drive action.
Mail Is Going From Strength to Strength
While digital effectiveness declines, leaflet distribution is experiencing a surge. Far from becoming outdated, mail marketing is showing some of its strongest performance to date.
Consumer actions taken after receiving a leaflet reached record highs in 2025, continuing a steady five-year climb.
9.2% of delivered leaflets now prompt some sort of action toward purchase.
Businesses have seen their leaflet ROI grow by an average of 24% every year since 2021.
Why is this happening? Because as consumers become overwhelmed by digital ads, physical mail feels refreshingly genuine and far less intrusive.
This shift is especially strong among younger audiences:
Leaflet distribution is now the most effective channel for reaching under-35s, who see it as novel, authentic, and more trustworthy than digital advertising.
Leaflets aren’t just surviving, they’re thriving.
What This Means for You
Smart marketers look past hype and pay attention to what the data is saying. And right now, the data is clear: leaflet distribution is outperforming channels that used to dominate.
Leaflets deliver:
More impressions
Better-quality impressions
Higher rates of real-world action
So as you plan for a prosperous 2026, consider this: the most effective marketing channel for capturing real attention and driving meaningful results might not be the newest or trendiest—it might be the one that has quietly worked all along.
For businesses looking to stand out and make an impact next year, leaflet distribution is fast becoming the smartest choice.
In a world where discussions about marketing are dominated by social media and email advertising, it can be easy to assume that leaflet distribution has lost some of its relevance. But this couldn’t be further from the truth.
In fact, what we are seeing is a reaction against digital advertising. Consumers are feeling overwhelmed and frustrated by the sheer volume of digital noise they are being inundated with, and are learning to ignore online advertising.
Instead, these consumers, exhausted by inbox overload and algorithmic bombardment, are becoming more and more receptive to offline forms of advertising that feel like an interesting novelty in our digital age.
Smart marketers are informed by what consumers are responding to; they don’t keep hammering away at channels that no longer engage customers. So we’re here today to break down this consumer’s turn away from digital advertising and to show you how leaflets can be your secret weapon!
Digital Fatigue Is Real We all remember the golden age of social media, when those platforms were vibrant communities of real people. But those days are long gone, and now it feels like there are more advertisers on social media than real users.
Research conducted by Siteefy in 2024 revealed that the average consumer believes they are seeing over 10,000 social media adverts per day! Whether or not this is literally true, this perception demonstrates just how overwhelmed by online ads consumers feel. A recent survey by Hootsuite found that 59% of people think there’s too much advertising on social media and are “fed up” with digital advertising.
And it’s driving users away! According to Statista, consumers are spending 20% less time on social media than they did 5 years ago. This decline in time spent on social media is most pronounced among younger demographics, with the majority of Facebook users now over 55.
Why spend all that money on social media advertising when the people you want to reach just aren’t there anymore?
And the story’s no better for email. When was the last time you truly engaged with an email in your inbox? How often do you even open a promotional email?
So, if digital marketing is no longer an effective way to reach customers, what is?
Customers Engage With Leaflets While people increasingly tend to scroll past digital ads or press ‘skip’ the moment they can, leaflets still command attention from consumers.
Unlike digital marketing channels, which measure their engagement in fractions of a second, leaflets measure their engagement in minutes. According to research done by JICMAIL, a staggering 95% of door drops are engaged with, and the average time that each leaflet dropped through a letterbox is engaged with is 56 seconds. That’s almost one minute of a potential customer’s attention! Compare that to 0.7 seconds for social media ads!
And it’s not just quantity, but the quality of engagement that improves when you choose leaflet distribution. Almost half (45%) of the UK keep leaflets in their homes for future reference, whether that’s on a kitchen table or pinned to a noticeboard.
That means that, even if your leaflet doesn’t immediately generate a sale, there’s a good chance your leaflet has stayed in the potential customer’s home and the next time they have need of a business like yours, the leaflet is right there.
Customers also remember leaflets! People recall information on leaflets 35% better than social media advertising and an incredible 49% better than emails.
Customers Act On Leaflets Advertising isn’t just about generating impressions. Building brand awareness is great, but in the end, you want a customer to go out and actually try your business.
When asked, 71% of people reported that receiving a leaflet through the door had prompted them to actually go and try a new business.
That same customer whose eyes glazed over as they scrolled past your social media advertisement may have actually been inspired to go and try your business had they been engaged with a leaflet! People are almost twice as likely to try a new business if they receive some sort of coupon or offer. And there’s no better way to deliver a tangible coupon that potential new customers can keep in their home than dropping a leaflet through the door. That offer they might have scrolled past online could stick around on a customer’s noticeboard or kitchen table for days or weeks for future use if delivered as part of a leaflet.
Here we see leaflets don’t just beat digital marketing when it comes to engaging customers, they also excel at getting customers to act. Especially over a longer period.
Customers Trust Leaflets The problem facing digital marketing doesn’t stop at the issue of customers being fed up with the amount of it; increasingly, consumers are beginning to distrust it.
In an era of ‘fake news’, ludicrous stories and AI-generated fake ‘photos’ flooding Facebook feeds, the public is starting to think of anything they see online as suspicious, and this includes advertisements.
Your advertisement and, by extension, your business could be perceived as untrustworthy simply because of what it is placed next to on social media.
By contrast, customers trust leaflets. The tangibility of leaflets, that they are something physical the customer can hold, lends them credibility. Unlike social media ads that appear alongside fake news, leaflets come through the letterbox alongside important material like bills and government communications. An association that gives leaflets a sense of authority.
The data bear this perception out. According to Statistics, consumers are more than twice as likely to trust print advertising versus digital advertising.
Credibility matters. The likelihood that a customer will engage with and act on an advertisement directly corresponds with how trustworthy they find the medium through which that advertisement was delivered.
Stand Out From The Crowd With Leaflet Distribution While your competitors are wasting money on digital channels that are becoming less effective by the year, your business can stand out from the crowd by taking advantage of a marketing channel that consumers still engage with, act on and trust, leaflet distribution.
Leaflets are a powerful tool in reaching a consumer base that is overwhelmed by and disengaged from digital noise, helping you to break through and share the great things your business has to offer. 88% of companies that dropped leaflets said they saw sales increase.
For many businesses nowadays, budgets are tighter than ever before, leading them to something of a vicious cycle, they can’t afford to extend their marketing budget. Still, they’ll struggle to attract new customers if they don’t up their marketing game. In this article, we’ll share our tips for breaking the cycle and marketing your business on a budget.
Be more social For many business owners, having a presence on social media means paid advertising, but there’s much more to these platforms than just that.
Studies show that consumers love it when businesses reach out to them on a personal level on social media, and you can gain some great results by practising proper engagement. For example, be sure to respond to comments and questions and create a dialogue rather than using set answers. Trawl through the pages of the people who engage with yours and like or comment on their posts.
When you create a personal connection with your followers, they will automatically feel more loyal towards your brand, and will tell others about it.
Go old school Many people think about marketing as being an almost exclusively digital thing, but digital is not always the answer or indeed the best.
Studies show that leaflet distribution is significantly more effective than digital marketing methods and is a very cost-effective way of reaching a larger audience. This can be particularly successful if you run a location based business such as a beauty salon or restaurant, as leaflet advertising allows you to target your audience in a way that isn’t possible with digital marketing.
Email marketing
As with leaflet advertising, email marketing allows you to send out messaging that the customer can actually keep hold of, rather than scrolling past on social media. As long as you take the time to properly personalise your email marketing distribution, this is an extremely effective and low cost way of showcasing your business.
Content marketing Still considered to be one of the most effective ways of marketing your business, content marketing is all about offering quality content, i.e. stuff that people actually want to read in order to highlight your business offering.
The great thing about content marketing is that it’s not just for your digital marketing; it can work equally well with leaflet marketing. For example, you may want to include an introduction to a compelling piece of content in your leaflets and then direct the consumer to your website to access the rest.
When putting together your content, make sure that you research your topics and only publish well-written work. If writing isn’t your thing, you can find some great copywriters at reasonable prices on platforms such as Fiver and People Per Hour.
Understanding your SEO In a lot of cases, you can make your marketing budget work harder for you simply by paying close attention to SEO. SEO is designed to bag consumers who search the internet for products or services, and this is broken down into three parts.
Navigational search queries. The consumer knows which company he or she wants and conducts a search for that particular brand. Informational search queries. The web user is simply looking to gain information on a particular subject. Transactional search queries. The consumer intends to buy a certain type of product and wishes to browse the internet to see what’s available and compare prices. Understanding the different kinds of searches is an important tool as it helps you to figure out how to best target your SEO within your marketing.
User-generated content A sneaky way of marketing your products or services is to get your customers and followers to do it for you. Encourage your customers and followers to like and share your content and leave reviews by offering incentives such as entry into a prize draw or competition, and be sure to include testimonials on your website and social media pages.
User-generated content can be really effective both in marketing your businesses and adding credibility for long-term results.
Hallway Leaflet Distribution have helped hundreds of customers to supersize their marketing spending through the design and distribution of leaflets.
On the market and on a budget In today’s world, every business sector is more competitive than ever before, and it can be tricky to make yourself heard above all the noise. The trick to marketing your business is twofold:
Innovate. Just because a marketing method is tried and tested, it doesn’t mean that it’s right for your business. When putting together your marketing plan, do not be afraid to try something new, including even trying something a little controversial, in order to grab the attention of your potential customers.
Step into your customers’ shoes. Taking the time to think about your customers’ desires and pain points will give you a major head start when it comes to increasing your business and getting ahead of the competition. If you’re ready to grab those customers through leaflet distribution, get in touch with our friendly and knowledgeable customer service team today.
In today’s digital age, where social media, websites, and digital marketing dominate, it’s essential for businesses, regardless of size, to incorporate these modern strategies. However, traditional marketing methods still hold significant value. One such method is leaflet distribution and door-to-door marketing.
This marketing strategy involves printing leaflets and distributing them extensively in a targeted area. It’s particularly effective for local businesses, including trades like landscaping, plumbing, painting, decorating, as well as takeaways, restaurants, taxi services, and local shops.
So, why does this form of marketing continue to be effective? Here are some key advantages of using leaflets for your business.
Cost-Effectiveness of Leafleting
A primary advantage of leafleting is its cost-effectiveness. While there are costs associated with designing, printing, and distributing leaflets, these expenses are relatively low compared to other marketing methods. Additionally, the return on investment (ROI) can be surprisingly high. To track the success of your leafleting campaign, include a unique code on the leaflets. When customers contact you, ask for the code (which can be date-specific) to measure engagement.
Broad Reach
Leafleting boasts an impressive reach. Although not everyone will read or respond to your leaflet, a significant number of recipients will become aware of your offerings and might even sign up for your services.
Personal Touch in Direct Mail Marketing
Personalization enhances any marketing effort by connecting with individuals on a personal level. While digital marketing personalization can be challenging outside of email campaigns, direct mail marketing (leafleting) offers an easy way to add a personal touch.
Direct Access to Homes
Reaching someone in their own home is a powerful marketing tactic. Even if not all recipients engage with your leaflet, many will at least read it. They might not immediately use your services or buy your products, but they could recommend your business to others.
Ease of Creation and Distribution
Leaflets are not only easy to design but also economical to produce and distribute. Their impact on your business’s marketing efforts can be substantial. Tools like Canva offer simple templates for designing appealing leaflets. So, why not give it a try? You might be surprised by the benefits leafleting can bring to your business.
If you’re unsure about the best marketing strategies for your needs, consider developing a marketing plan. Contact us at Hallway Distribution to discuss your marketing needs and find the right tactics for your business.
You need to create an effective leafleting strategy when marketing this way.
This post, is about having an effective strategy for your leafleting campaign.
Get Focused
Your first objective, for your leaflet distribution campaign is to make sure that you grab your customer’s attention instantly. What you need here is a grabby headline which clearly explains what you’re offering and a snazzy visual. Don’t be tempted to get too clever, if your headline is ambiguous or confusing, your leaflet is likely to end up in the bin.
Keep it simple
Sometimes marketers will be tempted to get the most bang for their buck by packing as much information onto their leaflet as possible.
An overly busy leaflet can be overwhelming, and, in many cases, a potential customer simply cannot be bothered to plough through loads of text. Keep the content clear, simple and concise in order to focus the reader’s attention.
What’s the big deal?
You may have the best product or service in the world, but that might not be enough to get those customers through the door. Including a discount or special offer on your flyer is a great way to give the customer an incentive which may just tip them toward making that call or visit.
A killer call to action
Locking down all of the above points is great, but it will mean nothing if the customer doesn’t know what you want them to do next. A clear and prominent call to action is a vital part of your flyer, and for the best results, this should be displayed in the top right-hand corner of your flyer. If possible, including a QR code which takes the customer straight to your website or landing page is extremely effective in an age where most people are glued to their mobile phones.
Choose your audience
Profiling and targeting your ideal customer is a vital part of your strategy, we can help with this to make sure that your leaflet is reaching the right people at the right time. Unlike digital advertising, our targeting is intuitive and focused on making sure that your message gets into the right hands every time.
The time is right
When it comes to marketing this way, timing is everything, and our devoted team will help you to identify the best day and time for your distribution to ensure the maximum possible results for your campaign. Whether it’s focusing on weekend afternoons to target shoppers or strategically working around payday, our team has tons of experience in making it all about time when it comes to successful flyer distribution campaigns.
Choosing the right distribution method
Depending on your business or product type, some distribution methods work better than others, and we can help you to identify the best method for your business from our following options:
Solus distribution Your leaflet is delivered exclusively to selected letterboxes for a super-focused service. This is a great choice for businesses that have a lot of competition within a particular area.
Shared distribution Your leaflet will be distributed along with others from non-competing companies. This cost-effective method is ideal if your company has little competition or has a particularly unique proposition.
Hand to hand Perfect for town centre businesses such as cafes, shops and salons, our team hands your flyers out directly to shoppers in your chosen area at the most effective times.
Business to business (B2B) Great for tight-knit communities, we can help you to forge local relationships by delivering your advertising material to businesses in your chosen area.
Sample distribution There’s no better way to market a product than to let your customers try it for themselves, and sample distribution allows you to do just that. We can attach a product sample to your leaflet to increase your chances of success.
We’re On hand to help
If you’ve changed your mind about digital or you’re keen to learn more, our friendly and professional customer service team are on hand to offer expert advice and a free, no-obligation quote. Get in touch with our team today to get your new marketing campaign off to a flying start.
How much does it really cost to deliver leaflets, and how effective is leaflet distribution.
With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or business.
Almost from the moment that printing presses were introduced in the 1400s, leaflets have been one of the most popular ways of getting a message across to the masses, in fact during the British civil wars, both sides harnessed the power of leaflets to rally their troops and unsettle their enemies.
These days, most printed leaflets are of a much less inflammatory nature and are an excellent solution for gaining attention, particularly when a business is based in a specific local area.
In fact, 80% of advertisers in the UK choose leaflet distribution due to the fact that it can deliver an incredibly high return.
The cost to deliver leaflets Leaflet distribution is one of the most affordable forms of marketing, with an approximate cost for distribution starting at £45 per 1,000 households and ranging to £120 per 1,000 if you’re looking to have your leaflets delivered exclusively on their own.
You will also need to take into account the cost of printing and designing your leaflets too. Printed leaflets come in a variety of shapes and sizes and, you can choose to design your own or leave it in the capable hands of our expert design team.
Prices for printing vary widely depending on the size, paper stock and quantity you’re looking to have printed, the more you print, the cheaper the cost per item.
Our delivery methods Depending on your budget, you can choose between the following three delivery methods for your leaflets:
Shared Distribution Shared distribution is the most popular and most economical form of leaflet distribution available to our customers. As the name suggests, your leaflets will be delivered in a batch with leaflets from other companies, don’t worry though, we’ll always make sure that the leaflets in the batch are non-competing.
Shared Distribution Pros: This distribution method allows you to distribute your leaflets to your catchment area at a very low cost.
Shared Distribution Cons: When choosing this method, you may find that the choice of available dates is less flexible than you would like.
How effective is leaflet distribution? Studies show that 48% of consumers will take action, such as visiting a shop or requesting information after receiving a leaflet through the door.
Unlike digital marketing, where users are bombarded with information and often scroll past, a physical leaflet commands attention and encourages action.
Another significant benefit is that people tend to keep leaflets for future reference. Go on, admit it, you’ve got a number of leaflets in your home, either pinned to a board or stowed away in a drawer. This significantly increases the possibility of conversions, whereas once somebody has scrolled past an online advert, it’s gone and forgotten.
I know what you’re thinking, online marketing is cheaper, right? Definitely not!
While pay per click advertising may be perceived as cheap since you can get started with next to nothing, you actually have to spend a fair amount if you want to reach a significant number of the right people.
When you also factor in the design and management of online advertising, this quickly becomes a pretty expensive endeavour that is a lot less focused and effective than leaflet distribution.
Conclusion These days, marketers have a wide range of tools at their disposal to get their message across. While there’s a common misconception that digital is king, a considerable number of consumers still prefer to have an actual, honest to God, physical reminder which they can hold and keep.
Even in 2023, targeted geo-based online advertising can still be extremely hit and miss and unless you know exactly what you’re doing. There’s a good chance that you’ll be wasting money.
In comparison, leaflet distribution allows the message to hit home quite literally and is an incredibly effective way of gaining a large number of customers in a short amount of time.
It has been proven by many successful businesses throughout the land, that leaflet distribution does work and this is why companies of all sizes use them, time and time again.
Despite this success, there are still many people who believe door drop distribution is a waste of time and money; and this is because they have wasted their time and money on a distribution campaign in the past that has failed badly.
The problem is they never looked into the reason why their campaign failed.
To explain why a leaflet distribution can fail, below are seven reasons why leaflet distribution doesn’t work, resulting in the leaflets being consigned to the recycle bin before they are read.
1.To much information
Many people make the mistake of filling their leaflet with as much information as they think necessary to get their message across. They don’t realise this can overwhelm the reader and cause them to switch off and bin the leaflet.
Do not let the waffle bury the benefits your product can offer the reader. Keep it simple with a good, well thought out headline. The headline should not be the name of the business.
2. Poor design and copywriting Good design and copy are essential to get a great response.
So many people believe designing a leaflet is just a matter of putting an image on a page with some coloured headlines and some hastily written copy. They have no idea of layout and typography and in some case only a limited knowledge of spelling.
Nothing will make leaflets look more shoddy than typos (incorrect spelling) poor images and a bad layout. It will look slapdash and be cast into the recycling bin without a second glance.
3. Poor quality When we say poor quality we actually mean cheap.
If a leaflet is printed on poor quality paper, it will detract from the sales message it is carrying: no matter how good that message may be.
Printing on a superior paper stock will cost slightly more but will be money well spent. This is especially true if you are selling a high-value product such as; windows and doors or bathroom and kitchen replacement. Laminating, encapsulating and cutting to shape can also give a leaflet a feeling of value.
Special Shaped Leaflets. If the prospect feels that some serious thought and money has gone into producing your leaflet, they will treat it with respect and will be more inclined to read the message and keep it to read again later.
4. Clarification What does this mean?
The dictionary definition is “To make or become clear or easy to understand”
So many people assume because they know and love their product everyone else will. Because of this their copy never actually explains what the product can do. They fill their copy with technical descriptions ignoring its benefits.
So keep it clear and simple. Don’t let your message get lost in a load of waffle. Tell people what it is you are offering them.
5. What’s in it for me?
What’s in it for me? Yes, we have all heard of that phrase but many people still fail to explain to their prospective customer what the product can do for them: the benefits. This really is an extension of reason number four.
People are very rarely interested in your product unless it can in some way benefit them. You may well make the best looking back scratcher in the world, made of solid gold or silver and beautiful to look at. All the customer is interested in is will it fix my itching back.
First, convince them your product will solve their problem. Then you can tell them how beautiful it is, first the benefits, then the features.
6. The missing call to action The Call to Action (CTA) is one of the most important things that must be on a leaflet.
The call to action must tell the reader what to do next.
There is no point in writing and designing an excellent leaflet with a great sales message without telling them what to do once they have read your compelling sales message.
The call to action should encourage them quickly to contact you either by phone, e-mail and to visit your website.
Make sure all these contact numbers are clearly visible and your CTA explains the benefits of them contacting you at once.
7. The Wrong Leaflet Distributor The wrong leaflet distributor comes in two guises.
Cowboy companies
The first one is the do-it-yourself one.
Because leaflet distribution looks easy many people decide to do it themselves, believing distribution is just a matter of pushing some leaflets through some letterboxes.
no more cowboy distribution
The second wrong distributor is the “cowboy” company.
They offer no way of checking if the leaflets are delivered, and no system of checking results. These companies are worse than the do-it-yourself brigades. They take people’s money and deliver nothing but disappointment.
And this all adds to the belief that leaflet distribution is a waste of time and money.
Getting a reputable leaflet distribution company is the most important component of your leaflet campaign.
You could avoid all of the mistakes listed above, but without an experienced Leaflet Distribution Company, your campaign will be destined for the recycling bin.
There is an easy way of avoiding the 7 deadly sins listed above. You can let us handle your campaign from your original idea through to the final distribution. We can take care of the design, and copywriting also you will benefit from our many years of experience in this field. You will get the best advice on the production of your leaflet, along with advice on the best areas to cover for your target market.
Why not contact Hallway Distribution today and we can advise you on your next leaflet distribution campaign.
Leaflet advertising can be a great way to reach your target audience, without the need for expensive digital wizardry. It can also deliver excellent results.
So here is why leaflet advertising still gives your business an advantage.
In an age of Facebook, Google Ads, and all things digital, it can be easy to overlook traditional marketing techniques. Especially those that have proven effective since well before we all had a smartphone in our pockets. So what are the leaflet advertising advantages and disadvantages?
Local Targeting with Leaflets
Distributing leaflets gives you complete control over exactly who you wish to target. You can convey information about your product or service to your audience directly through their letterbox.
This can be of huge benefit to local businesses, as unlike online advertising, you are guaranteed to be seen by the people in that location using just one marketing method. Whereas online you would need to use a range of ads on different search engines such as Google and Bing, or several social media channels to ensure that you are connecting with your target audience on the medium which they use.
Convey more Information with Leaflet Advertising
When you use digital marketing techniques such as Google Ads you usually have just a few characters to use to get your message across. Thus competing with thousands of other businesses, all trying to be unique in just a couple of sentences.
You are also then relying on taking someone from your advert to a website, and then to a contact form or email.
The advantage of a leaflet advertising is that it allows you to convey far more information in one go. You can showcase your service, display case studies, give pricing information, and tell your potential customer about how you can help all in one well-designed leaflet.
Cost Effective Marketing Strategy
One of the biggest advantages of leaflet advertising is just how affordable it is. The simple cost of delivery when compared to the price of online advertising design, costs of advertising placement, plus landing pages, offers a considerably better return on your investment.
In addition, once you have designed and printed your leaflets, they can be used for various functions. For example; you may wish to use them for direct delivery, for distribution at local events, when you go to networking meetings, or for trade shows.
How To Get it Right
While we have outlined the considerable advantages of leaflet or flyer advertising above, just like a digital strategy, you do need to ensure that your plan of action and materials are up to scratch. A badly designed leaflet is likely to be discarded before it’s even read, and poor targeting will not yield the best results either.
Therefore it is worth putting time and effort into understanding your buyer personas and target audience. For example, if you are offering a service which is only of benefit to homeowners, there is no point in distributing your materials in an area where most people rent. Or if your flyer does not convey clear information about your product or service, it’s unlikely to catch the attention of the person reading it.
The Future of Leaflets in a Digital Age
While it’s clear that leafleting does offer you a route to market directly to your customer base. It is also true that you need an online presence to back up your efforts, such as a well-designed website, and social media presence. However, your flyers or leaflets can be the perfect way to enhance your online presence without the need for expensive online ads.
