The word unprecedented has been used so much lately during these very trying times, that we are almost expecting change every single day of our lives right now.
As a self-employed business owner I have taken some time, whilst in lockdown, to re-evaluate the situation we as a country find ourselves in. I’ve used the time to also take a good strong look at myself, my door to door leaflet distribution service and also my other internet marketing businesses.
I want, and need, to be prepared for the resumption of what we class as normality, lifestyle wise and business wise.
As a small business owner I have set out plans to come out of the blocks raring to go, faster, bigger and bolder, which won’t be easy. The bar is set quite high as I envisage my type of business being busier than before the government lockdown situation.
The reason for this is quite simple, all businesses will be trying to make up for lost time and revenue and all with the same goal in mind, getting customers back into their shops, pubs, clubs, restaurants, the list goes on. I’m in the advertising and marketing niche, we promote via a leaflet and magazine distribution network in our local area. We also promote online for our clients through design and social media platforms.
By the way, this is not a few paragraphs about me promoting my services to you all, this is spoken with my marketing head on.
So what is the point of this article you might ask, and who is it for?
To answer the second part of the question first; this is quite simply for every business owner, big or small, full or part-time, entrepreneurs, new start-ups, existing struggling or thriving concerns. People and businesses in the event planning industry, companies offering a service the list is endless.
The point of this is simply a view into our uncertain future, and what you do with your time right now is probably more important than ever before Covid-19 struck.
We all have time on our hands, so if you are a member of the above mentioned list then you must use this time wisely and plan for the comeback of all comebacks. Your business, big or small, needs some undivided attention in order to survive and succeed.
A few questions to ask yourself.
How are you going to get your old customers back and make new ones?
How are you going to let them know that your business is fully operational again?
How are you going to advertise your business?
Finances might be hard right now, but be prepared to spend in order to get back into the race you were involved in.
Business planning is key, rebrand if you have too!
Check and update your website, modify and tweak it, make it better, make it sing to your audience.
The majority of businesses are on some kind of social media right now, keep potential clients in the loop about what’s going on.
Research new advertising avenues, they are there for a reason, don’t be too hasty to dismiss anything that will benefit your business.
It’s not about the destination, it’s about the journey!