For many businesses nowadays, budgets are tighter than ever before, leading them to something of a vicious cycle, they can’t afford to extend their marketing budget. Still, they’ll struggle to attract new customers if they don’t up their marketing game. In this article, we’ll share our tips for breaking the cycle and marketing your business on a budget.
Be more social
For many business owners, having a presence on social media means paid advertising, but there’s much more to these platforms than just that.
Studies show that consumers love it when businesses reach out to them on a personal level on social media, and you can gain some great results by practising proper engagement. For example, be sure to respond to comments and questions and create a dialogue rather than using set answers. Trawl through the pages of the people who engage with yours and like or comment on their posts.
When you create a personal connection with your followers, they will automatically feel more loyal towards your brand, and will tell others about it.
Go old school
Many people think about marketing as being an almost exclusively digital thing, but digital is not always the answer or indeed the best.
Studies show that leaflet distribution is significantly more effective than digital marketing methods and is a very cost-effective way of reaching a larger audience. This can be particularly successful if you run a location based business such as a beauty salon or restaurant, as leaflet advertising allows you to target your audience in a way that isn’t possible with digital marketing.
Email marketing
As with leaflet advertising, email marketing allows you to send out messaging that the customer can actually keep hold of, rather than scrolling past on social media. As long as you take the time to properly personalise your email marketing distribution, this is an extremely effective and low cost way of showcasing your business.
Content marketing
Still considered to be one of the most effective ways of marketing your business, content marketing is all about offering quality content, i.e. stuff that people actually want to read in order to highlight your business offering.
The great thing about content marketing is that it’s not just for your digital marketing; it can work equally well with leaflet marketing. For example, you may want to include an introduction to a compelling piece of content in your leaflets and then direct the consumer to your website to access the rest.
When putting together your content, make sure that you research your topics and only publish well-written work. If writing isn’t your thing, you can find some great copywriters at reasonable prices on platforms such as Fiver and People Per Hour.
Understanding your SEO
In a lot of cases, you can make your marketing budget work harder for you simply by paying close attention to SEO. SEO is designed to bag consumers who search the internet for products or services, and this is broken down into three parts.
Navigational search queries. The consumer knows which company he or she wants and conducts a search for that particular brand.
Informational search queries. The web user is simply looking to gain information on a particular subject.
Transactional search queries. The consumer intends to buy a certain type of product and wishes to browse the internet to see what’s available and compare prices.
Understanding the different kinds of searches is an important tool as it helps you to figure out how to best target your SEO within your marketing.
User-generated content
A sneaky way of marketing your products or services is to get your customers and followers to do it for you. Encourage your customers and followers to like and share your content and leave reviews by offering incentives such as entry into a prize draw or competition, and be sure to include testimonials on your website and social media pages.
User-generated content can be really effective both in marketing your businesses and adding credibility for long-term results.
Hallway Leaflet Distribution have helped hundreds of customers to supersize their marketing spending through the design and distribution of leaflets.
On the market and on a budget
In today’s world, every business sector is more competitive than ever before, and it can be tricky to make yourself heard above all the noise. The trick to marketing your business is twofold:
Innovate.
Just because a marketing method is tried and tested, it doesn’t mean that it’s right for your business. When putting together your marketing plan, do not be afraid to try something new, including even trying something a little controversial, in order to grab the attention of your potential customers.
Step into your customers’ shoes.
Taking the time to think about your customers’ desires and pain points will give you a major head start when it comes to increasing your business and getting ahead of the competition.
If you’re ready to grab those customers through leaflet distribution, get in touch with our friendly and knowledgeable customer service team today.
