How much does it really cost to deliver leaflets, and how effective is leaflet distribution.
With the myriad of digital solutions that we have at our fingertips these days, leaflets remain one of the most affordable and effective ways of marketing a product, service or business.
Almost from the moment that printing presses were introduced in the 1400s, leaflets have been one of the most popular ways of getting a message across to the masses, in fact during the British civil wars, both sides harnessed the power of leaflets to rally their troops and unsettle their enemies.
These days, most printed leaflets are of a much less inflammatory nature and are an excellent solution for gaining attention, particularly when a business is based in a specific local area.
In fact, 80% of advertisers in the UK choose leaflet distribution due to the fact that it can deliver an incredibly high return.
The cost to deliver leaflets
Leaflet distribution is one of the most affordable forms of marketing, with an approximate cost for distribution starting at £45 per 1,000 households and ranging to £120 per 1,000 if you’re looking to have your leaflets delivered exclusively on their own.
You will also need to take into account the cost of printing and designing your leaflets too. Printed leaflets come in a variety of shapes and sizes and, you can choose to design your own or leave it in the capable hands of our expert design team.
Prices for printing vary widely depending on the size, paper stock and quantity you’re looking to have printed, the more you print, the cheaper the cost per item.
Our delivery methods
Depending on your budget, you can choose between the following three delivery methods for your leaflets:
Shared distribution is the most popular and most economical form of leaflet distribution available to our customers. As the name suggests, your leaflets will be delivered in a batch with leaflets from other companies, don’t worry though, we’ll always make sure that the leaflets in the batch are non-competing.
Shared Distribution Pros: This distribution method allows you to distribute your leaflets to your catchment area at a very low cost.
Shared Distribution Cons: When choosing this method, you may find that the choice of available dates is less flexible than you would like.
How effective is leaflet distribution?
Studies show that 48% of consumers will take action, such as visiting a shop or requesting information after receiving a leaflet through the door.
Unlike digital marketing, where users are bombarded with information and often scroll past, a physical leaflet commands attention and encourages action.
Another significant benefit is that people tend to keep leaflets for future reference. Go on, admit it, you’ve got a number of leaflets in your home, either pinned to a board or stowed away in a drawer. This significantly increases the possibility of conversions, whereas once somebody has scrolled past an online advert, it’s gone and forgotten.
I know what you’re thinking, online marketing is cheaper, right? Definitely not!
While pay per click advertising may be perceived as cheap since you can get started with next to nothing, you actually have to spend a fair amount if you want to reach a significant number of the right people.
When you also factor in the design and management of online advertising, this quickly becomes a pretty expensive endeavour that is a lot less focused and effective than leaflet distribution.
These days, marketers have a wide range of tools at their disposal to get their message across. While there’s a common misconception that digital is king, a considerable number of consumers still prefer to have an actual, honest to God, physical reminder which they can hold and keep.
Even in 2023, targeted geo-based online advertising can still be extremely hit and miss and unless you know exactly what you’re doing. There’s a good chance that you’ll be wasting money.
In comparison, leaflet distribution allows the message to hit home quite literally and is an incredibly effective way of gaining a large number of customers in a short amount of time.