Door to door leafleting is still, and will continue to be, an advertising gem. It is here to stay and continues to grow against the odds.
It is no secret that the internet is swiftly becoming a vital advertising tool for small and large businesses alike, but that doesn’t mean that it is dominating the market. In fact, it is simply opening up even more opportunities for marketing in the real world for those with a little know-how.
Nowadays advertising is a matter of utilising all those opportunities, combining the reach of the internet with the familiar touch of leaflet distribution to contact your ideal target audience in a more meaningful way. Cast aside any old ideas of blind leaflet dropping because this is the future of marketing for small businesses, allowing you to contact the future customers that you want, creating a strong customer-brand bond from the word go.
With any advertising campaign you have to consider the method from the customer’s point of view. Anyone who has ever lived in a city will know the familiar clatter of the letterbox as leaflet after leaflet is shoved through, eager to sell you pizza, fried chicken or cheap supermarket deals. This is exactly what gives leaflet distribution a bad name and for those on the receiving end it can be an absolute nightmare. However, every now and then you come across a true gem, invariably from a small company, offering you a worthwhile service or product that you simply can’t resist. This is the true art of leaflet distribution. Blindly dropping leaflets through doors, regardless of the audience is a waste of money. You need to know who you are marketing to and adapt your leaflets with them in mind. If done correctly leaflet distribution will reach out to your customers, enticing them with your beautifully designed advert, maintaining that small business trustworthy feel that we are all looking for.
From the business point of view advertising is all about finding an avenue that targets the right audience in the right manner for a reasonable price. By combining the internet with leaflet distribution you can locate areas with a suitable customer base and deliver leaflets that appeal to their needs and interests. The allure of the small business is the impression of identity. The customer is a person, with real needs and not just a number in a vast database of figures. To maintain this, the flyer needs to present key information in an attractive format, offering the familiarity of your favourite corner shop or bakery. Somehow, by offering a high quality leaflet in ‘the real world’ rather than on the internet, this method reassures the customer of the reliability and familiar nature of the company. Moreover, as the target audience is sourced via the internet you can combine this familiar marketing method with a wide reaching campaign, targeting as many customers as you need to.
While technology is evolving all the time, this doesn’t necessarily mean that the old methods are becoming obsolete. Having something literally in your hands to read is becoming a novelty and with the right design it can catch the eye in ways that the internet simply cannot. Clearly the time is right for all businesses to use leaflet distribution to find new customers locally.