Leaflet Distribution

Leafleting Benefits

Advertising, Direct Mail, Leaflet Distribution, , , ,

We live in a digital world, a world where social media, websites and digital marketing is a key consideration for every business, both big and small. However, that doesn’t mean that you should disregard the more old-fashioned forms of marketing. In particular leafleting and door to door marketing.

This approach to marketing means that you print up leaflets and then send them out en masse to a particular target area. It is often used for local services, which includes trades such as landscaping, plumbing and painting and decorating, takeaways, restaurants, taxis and even local shops too.

So, why is this still an effective form of marketing for your business? Let’s take a look at some of the main benefits of leafleting for your business.

Leafleting is cost-effective

One of the main leafleting benefits for your business is that it is cost-effective. Of course, there is a cost that is associated with designing and printing leaflets, as well as posting them out. But compared to other forms of marketing it is actually quite cheap and the ROI could be much better than you realise. You just need to remember to put some sort of code on the leaflet so that when people wish to engage your services you can ask them for the code (which may be date specific) and you can track how many people have engaged with your leafleting campaign

You can have a great reach

Another huge leafleting benefits is that it has a rather impressive reach. Sure, not everyone who receives one of your leaflets will then read it, or even get in touch with you, but there is a good chance that you will see plenty of people who then do learn more about what you have to offer and maybe even sign up for your services.

Direct mail marketing can be personal

Personalisation is a great addition to any marketing efforts that you make. After all, if you want someone to connect with your business, then you need to appeal to them on a personal level. It can be hard to personalise digital marketing campaigns unless you opt for email marketing, however, the same cannot be said for direct mail marketing (leafleting) which is actually incredibly easy to make personal.

You are reaching right into someone’s home

What could be a more direct approach to marketing than being able to reach someone in their own home? As I have already covered, not everyone will engage with your leaflet or flyer, but there is a much higher chance than you may realise of them picking the leaflet up and giving it a read through. They may not get in touch with you, book in your services or buy your products, but they may be just as likely to recommend your name to someone else if they are looking.

Leaflets are not only easy to create, but they are cheap to make and send out. Not only this, but they can actually have a positive impact on the marketing for your business. You can even design simple leaflets using the templates in Canva. So, why not try them out? You never know how much of a benefit leafleting  can have until you get out there and promote.

If you would like help in deciding what the right marketing tactics would be for you then you may need a marketing plan. Get in touch today to discuss your marketing needs with us here at Hallway Distribution.

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Your Local Area Marketing Is Key To Any Business

Business Branding, Leaflet Distribution, Marketing Strategy, , , ,

Get 2019 planned with these five great business promotion tips.

Local area marketing will increase the brand and reputation of any business in your local community.

Firstly, Get Involved. All towns and villages have fund-raising days, coffee mornings and other local events that mean something to the local people so try to get involved in these and maybe have a way of raising money for these events or offer a little prize for example. You can also get involved in local community initiatives, things like litter clearing, building projects, park maintenance and many other things that the local communities all have to do.

Give Something Back. Local people like businesses that do something for the local area, especially in the smaller and more closer towns and villages. You could sponsor the local football team, buy something for the nearest hospital or simply give some money to the Christmas lights fund, but whatever you do the local people will take notice and this will increase your reputation in the local area.

Speak To The Community. Encourage local feedback about your business and try to find out what you are doing well and even more importantly what you can improve upon. Hold regular meetings where the local people can come and speak to you and find out what you are doing as if they feel engaged with your business then your reputation will rise.

Attend Local Events. Although you are undoubtedly very busy with your business, try to find the time to attend local events in your area. Making an appearance at charity events, themed evenings, local meetings and all the others things that happen in a community driven society then people will come to know who you are and therefore respect you for giving up your time to attend.

Use Local Services. If the people in your local area know that you as a business are using other local businesses for your requirements, then you can rest assured that they will be more likely to use you instead of some of your rivals. For example, if you needed 500 business cards and 10000 flyers, yes you could get them cheaper from a company two hundred miles away but if you just spent a bit more and used a local business then this will not only reflect favourably on your company but would hopefully reciprocate the business.

Increasing your reputation with local area marketing will take time and a lot of effort, but you have to bear in mind that your easiest business is often the business that is in your local community. These are the people that will see you through the hard times and help to increase business through their friends and family, so you must make the effort now to make sure it all comes together positively in the future.

Build your business with local area marketing and let Hallway Distribution do all the hard leg work for you in 2019.

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Blowing Our Own Door to Door Distribution Trumpet

Advertising, Business Branding, Leaflet Distribution

As the year draws to a close and with Christmas approaching very quickly, it is a time to reflect on what has gone before and to plan for the New Year ahead.

It is with a great feeling of achievement that I can report on a tremendous milestone reached for our company, Hallway Distribution. Over the past twelve months our business has distributed just over 800,000 leaflets, magazines, pamphlets and other advertising materials on behalf of our many satisfied clients. We have not only distributed to households but also into many business establishments this year.

The many areas we have covered this calendar year are; Cheltenham, Shurdington, Bishops Cleeve, Woodmancote, Gotherington, Gretton, Greet, Winchcombe, Tewkesbury, Bredon to name the more local ones. Also further afield Churchdown, Longlevens, Brockworth, Hucclecote, Kingsway, Quedgeley, Stonehouse, Stroud, Painswick. We have even ventured into Cirencester, Fairford, Tetbury, Northleach, Evesham, Broadway, Bourton-on-the-Water, Stow-on-the-Wold and Moreton-in-Marsh.

Our clients range from not just local small businesses but national ones too, for example; estate agents, mechanics, window cleaners, landscape gardeners, house maintenance, builders, plumbers & boiler repairs, keep fit studios, martial art clubs, hotels & spas, carpenters, taxi services, web designers, job recruiting services, cafes & restaurants, and opticians as well as local event organisers.

We have worked with some amazing clients this year to help their businesses grow by promoting them via our door to door leafleting service. We also go a step further by offering clients an inclusion on our website hallwaydistribution.com with a link or two back to them.

Not only do we deliver advertising materials but we also help with the design process and offer a copywriting service to go hand in hand with that, we know what works and what doesn’t. We give out free advice on all manner of things advertising wise from, the grade and size of paper to use for best results, the choice of colour and a customer grabbing headline.

Social media these days is of paramount importance in any line of business or service that is on offer, we can also help out with that as well. We can build Facebook groups for business, improving their social media presence as well as showing clients the best way of using Twitter to its full potential, and ultimately gaining you more customers and interaction with it.

With our order book already filling up for January and February 2019 we predict a steady increase for the upcoming new year and beyond.

Our success, we believe, is built upon integrity & trust and always with a willingness to over deliver, no pun intended, in order to keep the customer happy and informed as to the progress of any leafleting campaign we undertake on their behalf. The majority of our distribution is GPS tracked; this gives our clients peace of mind and with that proof of a successful delivery.

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Leaflet Distribution Food For Thought

Leaflet Distribution, Marketing Strategy, , , ,

Leaflet distribution is perfect for a whole range of industries and companies. However, there are a few industries that we tend to work with more often than others. The fast food industry is one that we work with on a regular basis.

So, what does the fast food industry see in leaflet distribution and why do they seem to be able to achieve such success?

A Menu in the Home

Takeaway menus are one of the most popular forms of leafleting. The great thing about this simple form of marketing, is that it gives your customers instant access to what you sell and how to buy it.

In fact, delivering menus through letterboxes is so effective that 35-46% of orders still come from these menus.

This is good for food franchises who can avoid paying steep commission rates to 3rd party companies that offer apps for ordering fast food. When relying on these websites and apps, you are also putting a great deal of trust in the 3rd party that there won’t be any online issues that could result in an evening with no orders. Unfortunately, this can be a regular issue which could be avoided if your customers have other means of contacting you.

Delivering Discounts

Menus aren’t the only things that can be delivered to your customers. Discounts, vouchers and other offers often prove to be extremely popular with customers. This is a great way of encouraging customers to engage and puts you at the forefront of their minds when they consider ordering food.

Again, when doing this through the post, you eliminate the possibility of facing issues with technology which could result in unhappy customers.

Control Your Brand Image

With many fast food establishments relying so heavily on 3rd party companies, their brand image can often become confused with the branding of the site they are selling through. Sometimes, this can have a positive impact, but it also means running the risk that you pick up any negativity towards the 3rd party.

However, when using traditional forms of marketing such as leaflet distribution, you regain control of your brand image, delivering directly to the doormats of your customers.

As your customers are encouraged to contact you by phone or by visiting your website, you can have more of a relationship with your customer, enabling you to build up a loyal base of customers who know you as a brand.

There are many factors that make leaflet distribution a great form of marketing for the fast food industry. If you would like to find out more about how leaflet distribution could work for you, please don’t hesitate to get in touch with the team here at Hallway Distribution. You can, email us at [email protected] or fill out our online contact form with your details and we will be more than happy to advise you further.

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Hiring the Right Leaflet Distribution Company

GPS Tracking, Leaflet Distribution, Marketing Strategy, ,

When you have decided to use leaflet delivery and distribution as part of your marketing efforts there are many things that you should take into consideration before you hire a particular company.

Below are my top questions to ask your potential supplier before you hire them.

Do they cover the area you are targeting?

This sounds pretty obvious but it should be one of the first questions you ask as there is no point hiring a company if they don’t cover your area.

How many leaflets can they distribute and what is the cost?

You will want to know how much your marketing campaign is going to cost you. The company may even give extra discounts for bulk or repeat business from you. This is something that you should ask for as it benefits both parties. Business should always be a win-win situation for both parties involved.

Can they provide you with testimonials from satisfied customers?

This is something that will go a long way to building trust between you and the leaflet distribution company. If they have customers who are happy to recommend them, then you can be sure that they will do a great job in getting your leaflets to their intended destinations.

Do they carry insurance?

It is important that your distribution company has insurance. You can never be sure what may happen. If for example, due to an accident or fire, the company was to lose your flyers, then there would be a significant cost of replacing these with new ones. You want to be sure that you will not have to foot the bill for this

Can they prove delivery?

Several companies will provide you with emails and text messages to confirm that they have delivered to the buildings that you require. It is however harder to prove this. My advice on this if for you to check up on someone you may know in the buildings, or indeed ask for flyers to be delivered to your own building. Obviously do not tell the company where you live. This is an easy way of checking up and making sure you are getting what you paid for. Hallway Distribution use a highly sophisticated GPS tracking system.

Do they accept credit cards?

If a company accepts credit or debit cards then this allows you some piece of mind if things do go wrong and for whatever reason your leaflets do not get delivered. If you have paid by either credit debit card or even some of the online services you can claim for a chargeback which means the leaflet distribution company would have to provide proof of deliver and that they had undertaken the task at hand

Can they provide you with response rates?

Any good leaflet deliver firm will be able to provide you with response rates, which should give you an indication of how well your marketing campaign is likely to do. This will also enable you to calculate your return on investment which is also known as ROI

Do they offer a marketing consultation and mapping session to help you decide which are the best target areas for you to promote your business?

This is a great way to get a closer look at where your flyers are going to be delivered and should be part of the services of any reputable leaflet delivery company no matter how big or small.

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Direct Mail How and When to Mail to Prospects

Advertising, Direct Mail, Leaflet Distribution, , , , ,

It is the prime aim of every business to sell their products and services to generate the absolute maximum revenue possible. Direct mail has stood the test of time and here is how.

Your marketing methods and strategies play a crucial role in the success of your online, as well as, your offline business.

If your offers are not marketed correctly, no one will ever be able to learn about your products and services no matter how effective and beneficial they are. You can use a number ways to market your business, however, advertising methods like flyers, direct mail, posters, banners, exhibitions and product shows are tried and true ways to attract new business.

Direct mail marketing is a promotional technique that helps you in advertising your business by mailing your specifications directly to the customer. With the help of direct mail marketing, you capture those potential customers that are actually interested to purchase your products and services.

You can access a consumer mailing list to mail directly to a targeted demographic that will likely have the highest response rate. You can also use a number of tools to find out the mailing prospects like you can use social media, business listings, yellow pages, telephone directories to find more even more addresses.

We’ve found that the best time to distribute flyers and send direct mail is when you have clear, definitive business goals in your mind. If you do not know what your actual goal is from the mailing or distribution, you can’t help but fail.

The biggest benefit of flyers and direct mail is its effectiveness in generating new customers. At the same time, it can also help you to expand your market to serve wider, more diverse demographic. It is also effective to drive repeat business from existing clients and customers.

However you use your flyers and direct mail, keep in mind the most important element is creating goals and tracking the results. Without measuring the success of your direct mailing or flyer distribution, you will never actually know what is working, and what is just costing your business money.

According to a 2018 survey direct mail drives higher return on investment (ROI) than any other marketing channel. Discover just how by clicking HERE.

The survey, which polled more than one hundred small business advertisers on a variety of sales and marketing-related topics, also found that most respondents spent an average of £5,000 to £22,000 on ads each year.

Additionally, 34.71% of respondents listed direct mail as their top marketing channel by spend, followed by social media (18.18%) and search engine marketing (14.88%).

So to book your next leafleting campaign in and around Cheltenham get in touch with Hallway Distribution today, before your competition beats you too it.

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Discover How To Get The Best Response Rate From Leaflet Distribution

Business Branding, Direct Mail, Leaflet Distribution, , ,

The question of what is the best response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers.

To put this question into context, it’s like a asking a gym instructor, ‘how much weight will I lose by joining the gym?’. There are many factors which determine how much weight you may lose, and the same is true for your best response rate from leaflet distribution.  The next few paragraphs will help illustrate how you can maximise your response rate.

What do the stats say about response rate from leaflet distribution?

The Direct Marketing Association (DMA) has carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign:  “A key finding is that 89% of consumers remember receiving a door drop mailing more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! However, the average response rate is around 1%. So the question is why aren’t people responding, and more importantly, how can we encourage people to respond?

Which industries benefit most from leaflet distribution?

According to a DMA article, the retail sector has most success with 9 in 10 people happy to receive retail based unaddressed mail. This was closely followed by FMCG brands, then restaurants and local services. In our experience, our biggest bulk of clients which repeat very regularly with us due to high ROI are Estate Agents, Gyms and Garages (car sales showrooms such as Perrys Mazda).

New business vs established brand, who wins?

Imagine that two businesses in the same industry decide to invest in a door to door distribution; who will receive the higher response? Consider, if you receive a flyer for DFS Sofas and another from Mr Sofas, they both say 50% off Boxing Day sale, and both have images of nice sofas from just £399, which would you more likely respond to? Even if Mr Sofas had a better offer and better starting prices, you would still go to DFS over Mr Sofas because you know and trust the brand, where as you have never heard of Mr Sofas (probably because I made them up!). Just think about that for a moment when looking for the best response rate from leaflet distribution

How many people will respond to your flyer?

For this let’s stick with the sofa example. If you receive a flyer from DFS, a well established brand, and receive a Dominos Pizza flyer, again a well established brand, the response rate would be equal right? No! How many times do you buy a pizza compared with a sofa?! The point here is not to dwell on the percentage response rate, but on the potential value of each converted lead. Dominos need to sell a lot more pizzas than DFS do sofas in order to see a return from their distribution.

But I’m not an established brand, is leaflet distribution a waste for me?

Absolutely not, and there are a number of reasons why. If you have a local business looking for local custom then I can’t think of a better solution to advertise locally than flyer distribution. So, why will people respond if they haven’t heard of you? They won’t necessarily on first view, but going back to the joining the gym analogy, leaflet distribution is not a one hit wonder event, just as going to the gym doesn’t work if you only turn up once.  Leaflet distribution works most effectively when treated as a long term campaign, which goes out to the same people over and over with a professionally planned strategy. This is the same whether you are an established brand, a new business, or a small business looking to expand.

What is the campaign based approach to gain the best response rate from leaflet distribution?

This is the essential ingredient to ensuring you will see a return on your investment. People don’t tend to respond to something on first view, they need to see it over and over, which is known as drip effect marketing. You need to plan a long term campaign, tailored around your budget, which enables your flyer to target the right audience on a regular basis with actionable flyers.

How much impact does the design of the flyer have?

A huge amount! For example, if you have an estate agents and send out a flyer with a boring image of your office on, and it says something like ‘we are an estate agents, we sell and rent houses’, you will likely receive no response even if you send 100,000 on a regular basis to the same audience. However, if you simply have a headline such as ‘Thinking of selling this summer?’ Followed by a sub headline, ‘we are offering free valuations in your area this week’, with a call to action, ‘Call us today on…and book your free valuation’, and an image of an exciting house with a happy family embracing it, your response rate will rate will be completely different. Why is this? Because instead of talking about your boring business, you need make your business relevant to the receiver, and give them a strong reason to respond. Actionable design is vital.

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How Good Is Your Social Media Presence

Leaflet Distribution, Marketing Strategy, Social Media, , , , , , ,

25 Ways to Grow Your Social Media Presence

When it comes to social media presence, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

2. Let Them Know you are Human
Let your audiences see a softer side. This means interacting on your social media accounts often. This doesn’t mean just throwing up a link to your article and hoping someone will read it or click on it. This means really getting on there and interacting with everyone. Respond to posts from your audience and interact when they show interest. Show them who you are and your audience will feel more connected to you and they will want to read other articles or visit your website.

3. Understand Their Needs
Understanding what your audience needs will help you be able to interact with them on a more intimate level. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can give the everything they want which means bringing them to your website to see what your business is all about.

4. Include the Icons on Your Website
Make sure to include the icons of your social media networks on your personal website. This will make it easier for those coming to read your stuff to like and follow you. Make is simple for them to connect with you.

5. Link Your Profile to Your Website
Link your Facebook, Twitter, or any of your other social media profiles to your website. Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.

6. Share with Everyone
Share your social media accounts with everyone you know. Don’t be spammy, but don’t be afraid to share. By doing this, they will know you have a presence on Facebook, Twitter, etc. and they can share them with everyone they know. This is a simple way to get the word out.

7. Create an Integrated Social Media Strategy
You want to make sure each social media network you are involved in serves a purpose. You can ensure this by starting a marketing calendar. Make sure to add all of your upcoming events, blog posts, and everything else you decide to do with your business into this calendar. This will help you stay organised and understand how each of your social media accounts will bring in more untapped sectors for your business.

8. Produce Valuable Content
You also want to ensure you are producing the most valuable content not only into your blog but also on your social networking accounts. Having the best content helps showcase your business and website, which brings in more customers and more money.

9. Engage with Everyone
You want to engage with those who post on your social media pages. This means when someone posts something, talk back to them. Let them know you are reading what they are posting and you are listening to what they want. Then, give them more of what they want to keep them posting on your pages.

10. Optimise your Social Media Accounts
Optimising your social media accounts means using keywords. Use the keywords that go with your business. Think of what your customers are looking up on Google or other search engines, and use those keywords in your posts.

11. Use Hashtags Often
Hashtags are in these days. Everyone is using them to bring more people to their blogs or websites. Using hashtags on Facebook, Twitter, and Google Plus will help bring more people onto your social media accounts and your website – but use them carefully. Don’t finish every post with 15 unrelated hashtags. #dontbethatguy

12. Add the Social Icons to Your Emails
Think about it: You send out emails all day long. If you have your social media icons in your email, people will likely get curious and start to check out your pages and eventually, your website. This is a great way to grow your social media presence.

13. Provide a Benefit to Your Audience
People who visit your social media page or website are asking ‘What’s in it for me?’ Show them by giving something away for free, something designed to draw them into your business by building trust or peaking interest. Consider giving away a short trial, a free book. a discount code, or even liking their page back. This will help you earn valuable followers who will stay engaged.

14. Branch Out
Don’t just use Facebook, Twitter, Pinterest, Google Plus, and Instagram. There are tons of other social media platforms. This could mean social bookmarking sites, social review sites, and more. You can also try Foursquare and let your customers know where you are by checking into the site. Being social is about more than just the big guys.

15. Use Games
People like to respond to questions, and they like to be right. Using trivia games to bring in more likes, follows, and traffic is a great way to build up engagement and bring in more customers. It can also be a lot of fun!

16. Consistently Post at a Comfortable Rate
It gets frustrating visiting one of your favorite blogs and seeing it hasn’t been updated in a while. This means you should post often at a comfortable rate. If you have to, you can always schedule your posts in advance so you don’t leave your audience hanging.

17. Try Not to Outsource
Try to post on your blog, website, and social media accounts yourself. This will give you an authentic look. If you do decide to outsource, make sure it is to someone who has a similar voice to yours.

18. Do your Research
Each type of business is going have different experiences on social media for example, a restaurant is going to have a much different plan than a used car lot. Take the time to research other ways to get more likes and follows to your social media accounts. Dig in there and learn everything you can about growing your social media presence for your specific market.

19. Give them a Reason
Give your customers a reason to like your page and follow you on Twitter. Show them you will be posting often and make sure to post interesting updates often. This will give them a reason to engage with you.

20. Tackle Customer Complaints Efficiently
If you do end up with a complaint from someone on your website, tackle it fast and efficiently. Respond and be professional even if they aren’t. Make sure to take good care of them by answering their questions quickly. Offering solid customer service.

21. Provide Q & A’s
Provide questions and answers on your social media accounts and your website. Use a frequently asked questions section to help answer their questions efficiently.

22. Ask Clients to Share and Connect
Sometimes just by asking your clients and maybe even potential clients to share and connect with your social media networks, you just might be able to bring in more fans.

23. Create a Plan and Stick to it
Create your plan to bring in more fans. Stick to it and do what you think is working more often. If you find something that works really well, stick to it.

24. Treat Each Social Network as an Individual One
Treat each social network account individually. Share them individually and share them often to bring in more fans.

25. Go Further in Customer Service
Make sure if someone has a problem, go above and beyond to help them reach a conclusion. If you do this, it will show you are doing your best to provide them with as much help as possible and they will realise you are a good person with a good business. This will make them want to come back.

Ever tought of using LinkedIn for your business?

Increase your social-media strategy

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Leaflet or Magazine Advertising

Advertising, Direct Mail, Leaflet Distribution, , ,

You have come to a point where you want to promote your business and are wondering what form of advertising to go for. Nowadays, there are numerous options available, from the Internet to print, but when you are a small business the first two ways that come to mind are most likely leaflets or an ad in a local magazine. So the question beckons leaflet or magazine advertising?

Both means of promotion work well on a local scale; however, when you consider all the pros and cons in more detail, leaflets turn out to be the most efficient strategy. Here are five key reasons why leaflet distribution is more effective than a local magazine advert.

  1. COST-EFFECTIVENESS

No doubt about it, for the price of the same size (A5) advert, usually a full page in local magazines, you can have twice as many leaflets printed. Leaflet distribution is a very affordable way of getting your name out to the wider public, and let’s be honest, when you’re a small business you don’t have a £1million+ marketing budget, do you?

  1. PERFECTLY TARGETTED AUDIENCE

When it comes to leaflet drops, we’re able to hand pick the most responsive areas for your campaign. We look closely at demographic and geographic factors and plan your distribution to ensure your leaflets go to those most likely to be interested in your services. We are even able to skip particular streets, to give you a fully tailored service. By contrast, with a local magazine you are not able to target specific areas in such detail, rather you are locked into the major areas that their distribution covers – and locked out of others.

  1. FLEXIBILITY

When it comes to designing your leaflet, the sky is the limit. Make it round, square, postcard, folded, DL – you name it, we can produce it. An ad gives you a standardised size scale, without much room to make your business really stand out. The flexibility leaflets provide also means that you can have two different design leaflets going out to various areas as part of the same campaign, whereas with an advert you’d have to pay for two advertising spaces, which would both be distributed to the same areas.

  1. QUICK TO PRODUCE

Had a change of heart? Realised you’ve put a wrong telephone number? With leaflet distribution we’re able to stop your campaign and quickly print a new batch, so you can always be sure that the right materials are going out. Unfortunately, with an ad, once it’s signed off to print you can’t call it back to update your artwork or copy.

  1. CONVENIENT

What’s easier to quickly fold and put into your pocket or bag? The answer is simple. Leaflets have the advantage that they can be easily stored for future reference, something a magazine doesn’t have. They are also a fantastic way of presenting your offer to the potential customer in a concise and direct way, whereas in a mag your ad might go unnoticed amongst a sea of others, thus producing no results but significantly draining your budget.

Next time you face an advertising decision-making moment bear in mind the features described above. Leaflet or magazine advertising is a big decision, these are only five of them, but in our opinion they are the most important aspects, particularly for small businesses. Affordable, well-targeted, flexible, quick to produce and convenient means are the most efficient and fruitful media to help you grow your company. Having over 9 years’ extensive experience we’re always here to help you promote your brand, so get in touch today to see how we can work together to achieve your business objectives.

We hope you got some value from this article, five reasons why leaflet or magazine advertising. If so leave your comments below.

https://en.wikipedia.org/wiki/Canvassing

 

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Embrace Change

Leaflet Distribution, Marketing Strategy, , , , ,

But We Have Always Done It This Way!!

If your business has been going for some years and appears to be doing well, it is easy to settle back and believe everything in the garden is rosy. But when someone from outside of your company or business comes along and points out that perhaps you should be further ahead than you are, what are you to do?

They point out that you must embrace change and state that the business is not advancing as fast as you should be but are just ticking over, and you are in danger of slowing down and perhaps stopping altogether in the not too distant future.

They also may point out that your methods are out of date, and what once worked for you, is now holding you back.

When faced with this situation, you may answer with the classic reply “But we have always done it this way” And this is usually where the problem lies.

Are you stuck in a rut?

The “We’ve always done it this way” (some of the most expensive words in business) has been the mantra of many businesses that have fallen into a rut and is best illustrated in the following story.

A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan. The little girl asked her mother why she cut the head and tail off the fish.

Her mother thought for a while and then said, “I’ve always done it that way – that’s how Grandma did it.”

Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it.

Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”

So the little girl and the grandma went to visit Great Grandma to find out if she knew the answer.

Great-grandma thought for a while and said, “Because my baking pan was too small to fit in the whole fish”.

The point of the story is that the great-grandmother had limited resources and had to trim the fish, although she would have rather left the head and tail on.

The following generations of cooks just followed her, although over the years bigger and better baking pans must have become available.

When you began your business you may have started with a limited budget. But with your energy and determination, you made it work and enjoyed a lot of success regardless of the restrictions on your resources. Because of this success, you have kept on running your business the way you started; doing it the way you always have.

And this may have allowed you to fall into a rut, and be unaware of the opportunities you have missed that would have made your business grow quicker and be stronger than it is now.

Are you listening to the wrong advice?

If you have been using leaflet distribution to promote your business and you feel you may be in a rut, it may be because you have been using the same leaflet with the same layout and design with the same copy and offer.

You could also have been listening to the wrong people and taking the wrong advice and resisting changing your ways.

You must embrace change

The reason the Beatles career lasted as long as it did while Elvis Presley’s career stalled, is because the Beatles realised they could not stand still and churn out variations of their songs. So they experimented with new recording techniques.

They were also lucky in having an excellent mentor in George Martin who helped and advised them, and they took his advice.

Elvis did not embrace change and spent wasted years churning out formulaic films and below par records. His advisor was Colonel Tom Parker who was happy just to advise Elvis to keep doing what he had been doing for years.

Every Home Has A Letterbox

Leaflet distribution is one of the most cost-effective, targeted marketing solutions any business can use to promote their business.
But it isn’t just about putting leaflets through letterboxes, much more goes into a successful campaign than simply putting colourful pieces of paper onto doormats.

At Hallway Distribution we provide an honest, reliable, professional and unique service. With over 10 years in the industry, we have the knowledge, expertise and ideas to ensure that your leaflet distribution campaign achieves the best response and generates a maximum return on your investment.

We know each customer is different, so we’ll work together with you to develop a solid strategy and put a plan in place to create a campaign that has the best chance of success for you.

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