Leaflet Distribution

Why Direct Mail Marketing Works

Leaflet Distribution

Interesting fact, in 2018 approximately 21% of total UK sales were generated through direct mail marketing!!

Measurable – A key advantage of leaflets is the ability to measure responses. By including a code or voucher you can help monitor the response and see what works best for you.

Integrated – Leaflets can complement any existing advertising you may be carrying out in magazines, radio, newspapers, bush shelters etc. A well timed leaflet can reinforce other advertising and take a campaign from brand awareness to direct response and bring new customers on board.

Convenience – Unlike some other forms of advertising, leaflets can be viewed by the consumer at their own convenience. If they are kept then they will be referred back to time and again.

Tangible – Leaflets reach people in their own homes and businesses and can’t be switched off unlike TV or radio adverts. A leaflet is highly visible and ensures that people see your message.

High Return on Investment – according to recent research by TGI, direct mail now offers a better return than digital advertising with £3.22 generated for every £1 spent.

Do you know why 87% of consumers remember door drops?

Targeted – Because Hallway Distribution are a local company we understand the local market and where you should be distributing your leaflets. Our detailed direct mail marketing system helps us deliver over 25,000 leaflets & magazines each and every month.This also means you can distribute to a town, postcode or even a street based on your requirements.

Cost – We are at least half the cost of the Royal Mail and offer targeted distribution from just 3.5 pence per household. Yes that’s right, for just over a 3p you could reach a whole house full of potential new customers.

Advice – We can help you look at the goals and objectives of your campaign and design a leaflet, through our creative design process, to make sure your leaflet looks as good, and is as effective, as possible.

Reliable – Our tried and trusted methods of direct mail marketing mean that we can give you peace of mind in knowing that your leaflets have been delivered safely and correctly. We offer comprehensive GPS tracking as part of each campaign. Our dedicated back checkers spend time each month speaking to households to make sure they have received their leaflets.

Ways to interact with your audience post.

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Junk Mail Vs Spam email Vs The Rest Of Advertising

Leaflet Distribution

Everywhere we go, every single day, we are subjected to a world of in your face advertising. Turn on the TV, your radio, the internet, Facebook, emails, billboards, leaflets, magazines, I could go on but you get the message, right?

Arguably, spam emails and unsolicited junk mail form part of the direct advertising tool used by marketers, businesses big & small for in your face advertising. The majority of it we never asked for or subscribed these marketing messages that we all receive on a daily basis.

Let’s first take a quick look at the predecessors of the spam techniques that marketers have used and are still using today. Some of which have been totally abused and are thus illegal or restricted.

Advertising mail is probably the first type of direct marketing used to sell a product or service directly to the consumer. It was also the first to be termed Junk mail, since it was over used by marketers, and people started seeing it as a nuisance. Besides you didn’t ask for it!

Advertisements are found in newspapers and magazines mixed up with interesting articles where the ratio of articles to advertisements varies depending on the publication. With some publications having a section for adverts, whereas others having articles hiding a discreet marketing message within them. But generally these are accepted, WHY?

Radio and TV commercials are another nuisance that we have to endure on a daily basis. Some stations are dedicated to simply selling stuff, whereas others mix their ads into the mix of movies, soap operas, news broadcasts, talk shows and many TV series. Again this is accepted but no different to junk mail, isit?

There are other similar techniques used to promote a product or brand. These include door to door leaflet delivery, cold calling, telemarketing, voicemail marketing and last but not least billboards.

While writing this article, I recall the frustration I felt every time the film I was watching was paused for an advertising break, or the countless ad pages I have to sift through in a newspaper or magazine, just to get to a section of interesting reading. But at the same time, we are tolerant to such marketing content. WHY I ask?

However we treat “junk mail” very differently, we do our best to stop that. Why do we need to subscribe in order to receive spam? I never subscribed to the billboards on the side of the road, TV ads, radio commercials ect.

Compared to all the marketing techniques described above, email marketing is the cheapest way of sending a marketing message to millions of people. Being so cheap, it is the tool of choice for marketing teams with a small budget trying to sell cheap products. Most of the times, such products do not deliver what they promise.

Most of the marketing techniques described above deliver something useful. This is true for newspapers, magazines, TV and radio. These media would not be free, or would be much more expensive had it not been for the ads.

Unfortunately with email marketing, you run the risk of being exposed to malware and fraudulent emails. Worms and viruses often make use of email and spam techniques to propagate.

Similar to junk mail received at your home mailbox, spam frequently gets mixed up with emails from friends, colleagues, and bosses. And probably this is the thing that we hate most about spam, the fact that it is sometimes difficult to distinguish a legitimate email from a spam email at first glance.

So while email marketing is the tool of choice for most marketing teams, it does require stringent regulations to ensure that it does not get abused. Some countries have updated their regulations to cover spam, but others still have to catch up. In any case, regulations are not stopping cheap email marketers and fraudulent emails and until that happens, it is wise to make use of a good anti-spam product.

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Leafleting Benefits

Advertising, Direct Mail, Leaflet Distribution, , , ,

We live in a digital world, a world where social media, websites and digital marketing is a key consideration for every business, both big and small. However, that doesn’t mean that you should disregard the more old-fashioned forms of marketing. In particular leafleting and door to door marketing.

This approach to marketing means that you print up leaflets and then send them out en masse to a particular target area. It is often used for local services, which includes trades such as landscaping, plumbing and painting and decorating, takeaways, restaurants, taxis and even local shops too.

So, why is this still an effective form of marketing for your business? Let’s take a look at some of the main benefits of leafleting for your business.

Leafleting is cost-effective

One of the main leafleting benefits for your business is that it is cost-effective. Of course, there is a cost that is associated with designing and printing leaflets, as well as posting them out. But compared to other forms of marketing it is actually quite cheap and the ROI could be much better than you realise. You just need to remember to put some sort of code on the leaflet so that when people wish to engage your services you can ask them for the code (which may be date specific) and you can track how many people have engaged with your leafleting campaign

You can have a great reach

Another huge leafleting benefits is that it has a rather impressive reach. Sure, not everyone who receives one of your leaflets will then read it, or even get in touch with you, but there is a good chance that you will see plenty of people who then do learn more about what you have to offer and maybe even sign up for your services.

Direct mail marketing can be personal

Personalisation is a great addition to any marketing efforts that you make. After all, if you want someone to connect with your business, then you need to appeal to them on a personal level. It can be hard to personalise digital marketing campaigns unless you opt for email marketing, however, the same cannot be said for direct mail marketing (leafleting) which is actually incredibly easy to make personal.

You are reaching right into someone’s home

What could be a more direct approach to marketing than being able to reach someone in their own home? As I have already covered, not everyone will engage with your leaflet or flyer, but there is a much higher chance than you may realise of them picking the leaflet up and giving it a read through. They may not get in touch with you, book in your services or buy your products, but they may be just as likely to recommend your name to someone else if they are looking.

Leaflets are not only easy to create, but they are cheap to make and send out. Not only this, but they can actually have a positive impact on the marketing for your business. You can even design simple leaflets using the templates in Canva. So, why not try them out? You never know how much of a benefit leafleting  can have until you get out there and promote.

If you would like help in deciding what the right marketing tactics would be for you then you may need a marketing plan. Get in touch today to discuss your marketing needs with us here at Hallway Distribution.

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Your Local Area Marketing Is Key To Any Business

Business Branding, Leaflet Distribution, Marketing Strategy, , , ,

Get 2019 planned with these five great business promotion tips.

Local area marketing will increase the brand and reputation of any business in your local community.

Firstly, Get Involved. All towns and villages have fund-raising days, coffee mornings and other local events that mean something to the local people so try to get involved in these and maybe have a way of raising money for these events or offer a little prize for example. You can also get involved in local community initiatives, things like litter clearing, building projects, park maintenance and many other things that the local communities all have to do.

Give Something Back. Local people like businesses that do something for the local area, especially in the smaller and more closer towns and villages. You could sponsor the local football team, buy something for the nearest hospital or simply give some money to the Christmas lights fund, but whatever you do the local people will take notice and this will increase your reputation in the local area.

Speak To The Community. Encourage local feedback about your business and try to find out what you are doing well and even more importantly what you can improve upon. Hold regular meetings where the local people can come and speak to you and find out what you are doing as if they feel engaged with your business then your reputation will rise.

Attend Local Events. Although you are undoubtedly very busy with your business, try to find the time to attend local events in your area. Making an appearance at charity events, themed evenings, local meetings and all the others things that happen in a community driven society then people will come to know who you are and therefore respect you for giving up your time to attend.

Use Local Services. If the people in your local area know that you as a business are using other local businesses for your requirements, then you can rest assured that they will be more likely to use you instead of some of your rivals. For example, if you needed 500 business cards and 10000 flyers, yes you could get them cheaper from a company two hundred miles away but if you just spent a bit more and used a local business then this will not only reflect favourably on your company but would hopefully reciprocate the business.

Increasing your reputation with local area marketing will take time and a lot of effort, but you have to bear in mind that your easiest business is often the business that is in your local community. These are the people that will see you through the hard times and help to increase business through their friends and family, so you must make the effort now to make sure it all comes together positively in the future.

Build your business with local area marketing and let Hallway Distribution do all the hard leg work for you in 2019.

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Blowing Our Own Door to Door Distribution Trumpet

Advertising, Business Branding, Leaflet Distribution

As the year draws to a close and with Christmas approaching very quickly, it is a time to reflect on what has gone before and to plan for the New Year ahead.

It is with a great feeling of achievement that I can report on a tremendous milestone reached for our company, Hallway Distribution. Over the past twelve months our business has distributed just over 800,000 leaflets, magazines, pamphlets and other advertising materials on behalf of our many satisfied clients. We have not only distributed to households but also into many business establishments this year.

The many areas we have covered this calendar year are; Cheltenham, Shurdington, Bishops Cleeve, Woodmancote, Gotherington, Gretton, Greet, Winchcombe, Tewkesbury, Bredon to name the more local ones. Also further afield Churchdown, Longlevens, Brockworth, Hucclecote, Kingsway, Quedgeley, Stonehouse, Stroud, Painswick. We have even ventured into Cirencester, Fairford, Tetbury, Northleach, Evesham, Broadway, Bourton-on-the-Water, Stow-on-the-Wold and Moreton-in-Marsh.

Our clients range from not just local small businesses but national ones too, for example; estate agents, mechanics, window cleaners, landscape gardeners, house maintenance, builders, plumbers & boiler repairs, keep fit studios, martial art clubs, hotels & spas, carpenters, taxi services, web designers, job recruiting services, cafes & restaurants, and opticians as well as local event organisers.

We have worked with some amazing clients this year to help their businesses grow by promoting them via our door to door leafleting service. We also go a step further by offering clients an inclusion on our website hallwaydistribution.com with a link or two back to them.

Not only do we deliver advertising materials but we also help with the design process and offer a copywriting service to go hand in hand with that, we know what works and what doesn’t. We give out free advice on all manner of things advertising wise from, the grade and size of paper to use for best results, the choice of colour and a customer grabbing headline.

Social media these days is of paramount importance in any line of business or service that is on offer, we can also help out with that as well. We can build Facebook groups for business, improving their social media presence as well as showing clients the best way of using Twitter to its full potential, and ultimately gaining you more customers and interaction with it.

With our order book already filling up for January and February 2019 we predict a steady increase for the upcoming new year and beyond.

Our success, we believe, is built upon integrity & trust and always with a willingness to over deliver, no pun intended, in order to keep the customer happy and informed as to the progress of any leafleting campaign we undertake on their behalf. The majority of our distribution is GPS tracked; this gives our clients peace of mind and with that proof of a successful delivery.

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Leaflet Distribution Food For Thought

Leaflet Distribution, Marketing Strategy, , , ,

Leaflet distribution is perfect for a whole range of industries and companies. However, there are a few industries that we tend to work with more often than others. The fast food industry is one that we work with on a regular basis.

So, what does the fast food industry see in leaflet distribution and why do they seem to be able to achieve such success?

A Menu in the Home

Takeaway menus are one of the most popular forms of leafleting. The great thing about this simple form of marketing, is that it gives your customers instant access to what you sell and how to buy it.

In fact, delivering menus through letterboxes is so effective that 35-46% of orders still come from these menus.

This is good for food franchises who can avoid paying steep commission rates to 3rd party companies that offer apps for ordering fast food. When relying on these websites and apps, you are also putting a great deal of trust in the 3rd party that there won’t be any online issues that could result in an evening with no orders. Unfortunately, this can be a regular issue which could be avoided if your customers have other means of contacting you.

Delivering Discounts

Menus aren’t the only things that can be delivered to your customers. Discounts, vouchers and other offers often prove to be extremely popular with customers. This is a great way of encouraging customers to engage and puts you at the forefront of their minds when they consider ordering food.

Again, when doing this through the post, you eliminate the possibility of facing issues with technology which could result in unhappy customers.

Control Your Brand Image

With many fast food establishments relying so heavily on 3rd party companies, their brand image can often become confused with the branding of the site they are selling through. Sometimes, this can have a positive impact, but it also means running the risk that you pick up any negativity towards the 3rd party.

However, when using traditional forms of marketing such as leaflet distribution, you regain control of your brand image, delivering directly to the doormats of your customers.

As your customers are encouraged to contact you by phone or by visiting your website, you can have more of a relationship with your customer, enabling you to build up a loyal base of customers who know you as a brand.

There are many factors that make leaflet distribution a great form of marketing for the fast food industry. If you would like to find out more about how leaflet distribution could work for you, please don’t hesitate to get in touch with the team here at Hallway Distribution. You can, email us at [email protected] or fill out our online contact form with your details and we will be more than happy to advise you further.

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Hiring the Right Leaflet Distribution Company

GPS Tracking, Leaflet Distribution, Marketing Strategy, ,

When you have decided to use leaflet delivery and distribution as part of your marketing efforts there are many things that you should take into consideration before you hire a particular company.

Below are my top questions to ask your potential supplier before you hire them.

Do they cover the area you are targeting?

This sounds pretty obvious but it should be one of the first questions you ask as there is no point hiring a company if they don’t cover your area.

How many leaflets can they distribute and what is the cost?

You will want to know how much your marketing campaign is going to cost you. The company may even give extra discounts for bulk or repeat business from you. This is something that you should ask for as it benefits both parties. Business should always be a win-win situation for both parties involved.

Can they provide you with testimonials from satisfied customers?

This is something that will go a long way to building trust between you and the leaflet distribution company. If they have customers who are happy to recommend them, then you can be sure that they will do a great job in getting your leaflets to their intended destinations.

Do they carry insurance?

It is important that your distribution company has insurance. You can never be sure what may happen. If for example, due to an accident or fire, the company was to lose your flyers, then there would be a significant cost of replacing these with new ones. You want to be sure that you will not have to foot the bill for this

Can they prove delivery?

Several companies will provide you with emails and text messages to confirm that they have delivered to the buildings that you require. It is however harder to prove this. My advice on this if for you to check up on someone you may know in the buildings, or indeed ask for flyers to be delivered to your own building. Obviously do not tell the company where you live. This is an easy way of checking up and making sure you are getting what you paid for. Hallway Distribution use a highly sophisticated GPS tracking system.

Do they accept credit cards?

If a company accepts credit or debit cards then this allows you some piece of mind if things do go wrong and for whatever reason your leaflets do not get delivered. If you have paid by either credit debit card or even some of the online services you can claim for a chargeback which means the leaflet distribution company would have to provide proof of deliver and that they had undertaken the task at hand

Can they provide you with response rates?

Any good leaflet deliver firm will be able to provide you with response rates, which should give you an indication of how well your marketing campaign is likely to do. This will also enable you to calculate your return on investment which is also known as ROI

Do they offer a marketing consultation and mapping session to help you decide which are the best target areas for you to promote your business?

This is a great way to get a closer look at where your flyers are going to be delivered and should be part of the services of any reputable leaflet delivery company no matter how big or small.

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Direct Mail How and When to Mail to Prospects

Advertising, Direct Mail, Leaflet Distribution, , , , ,

It is the prime aim of every business to sell their products and services to generate the absolute maximum revenue possible. Direct mail has stood the test of time and here is how.

Your marketing methods and strategies play a crucial role in the success of your online, as well as, your offline business.

If your offers are not marketed correctly, no one will ever be able to learn about your products and services no matter how effective and beneficial they are. You can use a number ways to market your business, however, advertising methods like flyers, direct mail, posters, banners, exhibitions and product shows are tried and true ways to attract new business.

Direct mail marketing is a promotional technique that helps you in advertising your business by mailing your specifications directly to the customer. With the help of direct mail marketing, you capture those potential customers that are actually interested to purchase your products and services.

You can access a consumer mailing list to mail directly to a targeted demographic that will likely have the highest response rate. You can also use a number of tools to find out the mailing prospects like you can use social media, business listings, yellow pages, telephone directories to find more even more addresses.

We’ve found that the best time to distribute flyers and send direct mail is when you have clear, definitive business goals in your mind. If you do not know what your actual goal is from the mailing or distribution, you can’t help but fail.

The biggest benefit of flyers and direct mail is its effectiveness in generating new customers. At the same time, it can also help you to expand your market to serve wider, more diverse demographic. It is also effective to drive repeat business from existing clients and customers.

However you use your flyers and direct mail, keep in mind the most important element is creating goals and tracking the results. Without measuring the success of your direct mailing or flyer distribution, you will never actually know what is working, and what is just costing your business money.

According to a 2018 survey direct mail drives higher return on investment (ROI) than any other marketing channel. Discover just how by clicking HERE.

The survey, which polled more than one hundred small business advertisers on a variety of sales and marketing-related topics, also found that most respondents spent an average of £5,000 to £22,000 on ads each year.

Additionally, 34.71% of respondents listed direct mail as their top marketing channel by spend, followed by social media (18.18%) and search engine marketing (14.88%).

So to book your next leafleting campaign in and around Cheltenham get in touch with Hallway Distribution today, before your competition beats you too it.

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Discover How To Get The Best Response Rate From Leaflet Distribution

Business Branding, Direct Mail, Leaflet Distribution, , ,

The question of what is the best response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers.

To put this question into context, it’s like a asking a gym instructor, ‘how much weight will I lose by joining the gym?’. There are many factors which determine how much weight you may lose, and the same is true for your best response rate from leaflet distribution.  The next few paragraphs will help illustrate how you can maximise your response rate.

What do the stats say about response rate from leaflet distribution?

The Direct Marketing Association (DMA) has carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign:  “A key finding is that 89% of consumers remember receiving a door drop mailing more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! However, the average response rate is around 1%. So the question is why aren’t people responding, and more importantly, how can we encourage people to respond?

Which industries benefit most from leaflet distribution?

According to a DMA article, the retail sector has most success with 9 in 10 people happy to receive retail based unaddressed mail. This was closely followed by FMCG brands, then restaurants and local services. In our experience, our biggest bulk of clients which repeat very regularly with us due to high ROI are Estate Agents, Gyms and Garages (car sales showrooms such as Perrys Mazda).

New business vs established brand, who wins?

Imagine that two businesses in the same industry decide to invest in a door to door distribution; who will receive the higher response? Consider, if you receive a flyer for DFS Sofas and another from Mr Sofas, they both say 50% off Boxing Day sale, and both have images of nice sofas from just £399, which would you more likely respond to? Even if Mr Sofas had a better offer and better starting prices, you would still go to DFS over Mr Sofas because you know and trust the brand, where as you have never heard of Mr Sofas (probably because I made them up!). Just think about that for a moment when looking for the best response rate from leaflet distribution

How many people will respond to your flyer?

For this let’s stick with the sofa example. If you receive a flyer from DFS, a well established brand, and receive a Dominos Pizza flyer, again a well established brand, the response rate would be equal right? No! How many times do you buy a pizza compared with a sofa?! The point here is not to dwell on the percentage response rate, but on the potential value of each converted lead. Dominos need to sell a lot more pizzas than DFS do sofas in order to see a return from their distribution.

But I’m not an established brand, is leaflet distribution a waste for me?

Absolutely not, and there are a number of reasons why. If you have a local business looking for local custom then I can’t think of a better solution to advertise locally than flyer distribution. So, why will people respond if they haven’t heard of you? They won’t necessarily on first view, but going back to the joining the gym analogy, leaflet distribution is not a one hit wonder event, just as going to the gym doesn’t work if you only turn up once.  Leaflet distribution works most effectively when treated as a long term campaign, which goes out to the same people over and over with a professionally planned strategy. This is the same whether you are an established brand, a new business, or a small business looking to expand.

What is the campaign based approach to gain the best response rate from leaflet distribution?

This is the essential ingredient to ensuring you will see a return on your investment. People don’t tend to respond to something on first view, they need to see it over and over, which is known as drip effect marketing. You need to plan a long term campaign, tailored around your budget, which enables your flyer to target the right audience on a regular basis with actionable flyers.

How much impact does the design of the flyer have?

A huge amount! For example, if you have an estate agents and send out a flyer with a boring image of your office on, and it says something like ‘we are an estate agents, we sell and rent houses’, you will likely receive no response even if you send 100,000 on a regular basis to the same audience. However, if you simply have a headline such as ‘Thinking of selling this summer?’ Followed by a sub headline, ‘we are offering free valuations in your area this week’, with a call to action, ‘Call us today on…and book your free valuation’, and an image of an exciting house with a happy family embracing it, your response rate will rate will be completely different. Why is this? Because instead of talking about your boring business, you need make your business relevant to the receiver, and give them a strong reason to respond. Actionable design is vital.

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How Good Is Your Social Media Presence

Leaflet Distribution, Marketing Strategy, Social Media, , , , , , ,

25 Ways to Grow Your Social Media Presence

When it comes to social media presence, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

2. Let Them Know you are Human
Let your audiences see a softer side. This means interacting on your social media accounts often. This doesn’t mean just throwing up a link to your article and hoping someone will read it or click on it. This means really getting on there and interacting with everyone. Respond to posts from your audience and interact when they show interest. Show them who you are and your audience will feel more connected to you and they will want to read other articles or visit your website.

3. Understand Their Needs
Understanding what your audience needs will help you be able to interact with them on a more intimate level. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can give the everything they want which means bringing them to your website to see what your business is all about.

4. Include the Icons on Your Website
Make sure to include the icons of your social media networks on your personal website. This will make it easier for those coming to read your stuff to like and follow you. Make is simple for them to connect with you.

5. Link Your Profile to Your Website
Link your Facebook, Twitter, or any of your other social media profiles to your website. Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.

6. Share with Everyone
Share your social media accounts with everyone you know. Don’t be spammy, but don’t be afraid to share. By doing this, they will know you have a presence on Facebook, Twitter, etc. and they can share them with everyone they know. This is a simple way to get the word out.

7. Create an Integrated Social Media Strategy
You want to make sure each social media network you are involved in serves a purpose. You can ensure this by starting a marketing calendar. Make sure to add all of your upcoming events, blog posts, and everything else you decide to do with your business into this calendar. This will help you stay organised and understand how each of your social media accounts will bring in more untapped sectors for your business.

8. Produce Valuable Content
You also want to ensure you are producing the most valuable content not only into your blog but also on your social networking accounts. Having the best content helps showcase your business and website, which brings in more customers and more money.

9. Engage with Everyone
You want to engage with those who post on your social media pages. This means when someone posts something, talk back to them. Let them know you are reading what they are posting and you are listening to what they want. Then, give them more of what they want to keep them posting on your pages.

10. Optimise your Social Media Accounts
Optimising your social media accounts means using keywords. Use the keywords that go with your business. Think of what your customers are looking up on Google or other search engines, and use those keywords in your posts.

11. Use Hashtags Often
Hashtags are in these days. Everyone is using them to bring more people to their blogs or websites. Using hashtags on Facebook, Twitter, and Google Plus will help bring more people onto your social media accounts and your website – but use them carefully. Don’t finish every post with 15 unrelated hashtags. #dontbethatguy

12. Add the Social Icons to Your Emails
Think about it: You send out emails all day long. If you have your social media icons in your email, people will likely get curious and start to check out your pages and eventually, your website. This is a great way to grow your social media presence.

13. Provide a Benefit to Your Audience
People who visit your social media page or website are asking ‘What’s in it for me?’ Show them by giving something away for free, something designed to draw them into your business by building trust or peaking interest. Consider giving away a short trial, a free book. a discount code, or even liking their page back. This will help you earn valuable followers who will stay engaged.

14. Branch Out
Don’t just use Facebook, Twitter, Pinterest, Google Plus, and Instagram. There are tons of other social media platforms. This could mean social bookmarking sites, social review sites, and more. You can also try Foursquare and let your customers know where you are by checking into the site. Being social is about more than just the big guys.

15. Use Games
People like to respond to questions, and they like to be right. Using trivia games to bring in more likes, follows, and traffic is a great way to build up engagement and bring in more customers. It can also be a lot of fun!

16. Consistently Post at a Comfortable Rate
It gets frustrating visiting one of your favorite blogs and seeing it hasn’t been updated in a while. This means you should post often at a comfortable rate. If you have to, you can always schedule your posts in advance so you don’t leave your audience hanging.

17. Try Not to Outsource
Try to post on your blog, website, and social media accounts yourself. This will give you an authentic look. If you do decide to outsource, make sure it is to someone who has a similar voice to yours.

18. Do your Research
Each type of business is going have different experiences on social media for example, a restaurant is going to have a much different plan than a used car lot. Take the time to research other ways to get more likes and follows to your social media accounts. Dig in there and learn everything you can about growing your social media presence for your specific market.

19. Give them a Reason
Give your customers a reason to like your page and follow you on Twitter. Show them you will be posting often and make sure to post interesting updates often. This will give them a reason to engage with you.

20. Tackle Customer Complaints Efficiently
If you do end up with a complaint from someone on your website, tackle it fast and efficiently. Respond and be professional even if they aren’t. Make sure to take good care of them by answering their questions quickly. Offering solid customer service.

21. Provide Q & A’s
Provide questions and answers on your social media accounts and your website. Use a frequently asked questions section to help answer their questions efficiently.

22. Ask Clients to Share and Connect
Sometimes just by asking your clients and maybe even potential clients to share and connect with your social media networks, you just might be able to bring in more fans.

23. Create a Plan and Stick to it
Create your plan to bring in more fans. Stick to it and do what you think is working more often. If you find something that works really well, stick to it.

24. Treat Each Social Network as an Individual One
Treat each social network account individually. Share them individually and share them often to bring in more fans.

25. Go Further in Customer Service
Make sure if someone has a problem, go above and beyond to help them reach a conclusion. If you do this, it will show you are doing your best to provide them with as much help as possible and they will realise you are a good person with a good business. This will make them want to come back.

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